Bruce Kneeland

What makes a pharmacy—or a pharmacy vendor—stand out? Nicolle McClure and Bruce Kneeland join me to unpack real-world marketing strategies, pitfalls, and how pharmacies can avoid bland messaging. We dig into trust, niche focus, and why “friendly service” isn’t enough anymore. Straight talk, no fluff—just actionable insights.

Bruce Kneeland, BA Mktg & PR, discusses what it takes for pharmacies to compete, to manage, and to stand out from the crowd.