The Business of Pharmacy Podcast™
April 17, 2023

Launching Your Ideas | Jamie Wilkey, PharmD, Wealthy White Coat

Launching Your Ideas | Jamie Wilkey, PharmD, Wealthy White Coat

In this podcast transcript, Jamie Wilkey, a PharmD, discusses the importance of taking action and creating, even if it means being uncomfortable at first. She emphasizes the need to make consistency a daily habit and set achievable goals to track progress. Jamie also talks about her passion for coaching and inspiring healthcare professionals to invest in their own brand. She explains how she partnered with business professionals to scale her company, Wealthy White Coats, and create compelling offers. Finally, Jamie shares her experience of selling her company and building a sellable business, emphasizing the importance of having a plan for the future.

Some key topics:

  1. Letters after name outdated
  2. Consistency crucial for success
  3. Start creating, even poorly
  4. Put yourself out there
  5. Create, don't consume
  6. Long-term sustainable activities
  7. Partner with professionals to scale
  8. Building a sellable business
  9. Creating a professional brand
  10. Learn from online resources.

Connect with Mike:






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Speech to text: 

Mike Koelzer, Host: [00:00:25] Jamie, for those that haven't come across you online, introduce yourself and tell our listeners what we're talking about today.

Jamie Wilkey, PharmD: My name is Dr. Jamie Wilkey. I am a PharmD and I was just a regular old pharmacist who felt stuck in a retail job for 10 years, and then about three years ago, Started digital writing and I created my first LinkedIn account and just started sharing my experience as a frustrated pharmacist who felt siloed in her career.

And I was just so frustrated that like, if I don't change anything, this is how I will die or just be eliminated and hired by a robot.

 So I've been on this journey for three years now, Mike, just exploring different ways to work, earn and create in the world as a pharm d I created my own consulting practice in Utah, created a course teaching pharmacists how to do that, just starting, just having an idea, following it through and launching something scrappy, launching in public, and just getting started as a pharmacist. That's what we're talking about today. We're gonna break down how to do it.

Mike Koelzer, Host: Jamie, it's kind of cliche. I know it's talked about a lot, but I don't think people can hear it enough of everybody's waiting. And one of the most popular things people wait on is they think they need more initials behind their name. And I am a lowly B farm, registered pharmacist, and it doesn't matter.

I mean, that could have stopped me from things. It doesn't matter. A if you need something directly for that, it matters. If middle, it's an excuse.

Jamie Wilkey, PharmD: Wait, so you have a podcast, you've recorded 200 episodes and you have a B Farm. Like the podcast world didn't look at your resume and say, you're middle allowed to create a popular podcast. 

Mike Koelzer, Host: Jamie, it's questionable if I even have a B farm, so let's just move on. We don't want people looking.

Jamie Wilkey, PharmD: Looking into that.

 It's a common thing and that's what I learned in pharmacy school and it's just so, I think ingrained in our profession that like to do more, you have to have more letters after your name. You have to have the pharmacy pedigree and play the academic game cuz that's all we've seen, like applying for jobs, the best jobs have the most requirements and you get those requirements by getting formal education, whereas the world is changing.

hard skills that are quantified by letters after your name don't really apply to this world in 2023 where you can reach anyone with a click of a button. What you really need are relevant skills, like embracing technology and getting online and creating your own brand. None of this will, I don't know, will ever be taught in formal education, but it's those people like you and me who just raise their hand and say, Hey, you're just a B farm.

I'm just a pharm and I have no other letters after my name, but I have something to say, so I'm just gonna start saying it consistently and middle to ask anyone's permission.

Mike Koelzer, Host: Sometimes you can really use that to your advantage. Like on the podcast here, if I was a pharm d I might try to keep up appearances and talk more about medicine than business and more about the PG stuff. I'd go with two initials. One. I don't even know where it goes from that, but you play to your strength on that stuff.

It's like I am more of a business guy. I had a chance. When I graduated, 10% of my class went to the pharmacy and I didn't want it to take where you are and use it to your advantage.

Jamie Wilkey, PharmD: Yeah, absolutely. And I think that's why I've had so much fun writing online is because my story is similar to so many other pharm Ds. When I graduated, I was like, I have a doctorate degree. I am in the middle of getting more education. What other career gets their doctorate degree? And then it's like, that's middle enough.

I have to go get more. I was like, I'm gonna own this. And if I can't celebrate it, then I just don't even wanna keep chasing that. And so to talk to the other people who actually like you is enough, and look, this girl who has just the minimum requirement is doing cool things. And that's really what I've seen in today's world.

That's like you are setting yourself up as an expert and middle necessarily, like, I know everything from the beginning, but you own a topic that you like to talk about and are willing to build in public and figure it out rather than waiting until you have, how would you word that? Like, until you've perfected your process, you're willing to like, figure it out and build it in public and experiment with it.

That's how you make yourself an expert in the field.

Mike Koelzer, Host: So the letters behind your name, it's kind of cliche, like, don't wait for this. In reality, with the personalities you see in pharmacy, what would you say are the substantial reasons why people don't launch?

Jamie Wilkey, PharmD: two reasons. I think. One is they just don't feel like an expert, which kind of backs up into like, they don't know what they're interested in. They don't know what they actually like. They've just been doing the thing for so long, like, oh, I am a pharmacist, therefore [00:05:25] everything I do has to be somehow pharmacy related rather than like, I as a human, what's unique about me and what do I passionately wanna teach the world?

We just keep thinking in this box of pharmacy that like, because I got this degree, it's defining for either. For the rest of my life. So if I have to find something within this box of pharmacy and don't feel like an expert in the topic, cuz there's so many smarter people in the world. So they think if someone's smarter than me in this topic, then they're the expert and I'm middle.

So I have middlehing to share. so I would say that angle of it. And then the other angle is their personality like, Being in pharmacy, we're very, I think it draws like the introverts and the people who just don't want the spotlight. Like we're really happy to just make sure those prescriptions go through.

Doctors are happy, patients are happy. We don't put ourselves out there. And so we're really scared to put ourselves out there and be in the public and like have people see what we're doing. is really scary. And so trying to be, I think feeling like you have to be a public figure. You have to be on the YouTube channel.

You have to be dancing on TikTok when it's like, seriously, middle your personality. You hate being on camera, therefore you can't build in public versus like starting with digital writing or something that you can take your time and think, which is how I started and love creating in a way that's middle necessarily being like the grievous one that's always making these hilarious, fun videos like that we consume ourselves as consumer.

Mike Koelzer, Host: Jamie, I'm gonna go on a limb here and say that the day you quit your job at the pharmacy was the day that you stopped complaining about almost everything. Is that true? Or would we talk to your husband and kids and they would tell me the opposite. Here's why I say that, because I've seen a lot of writing from you on LinkedIn.

 and if you haven't subscribed to Jamie's newsletter, be sure to do that. It seems like everything there, I don't mean it's like a rosy picture, but it seems like with the abundance of information you put out, I'm seeing a mind there that is middle taking any time to focus.

on the negative. And again, I don't mean you have rose colored glasses on, but it just seems like to have that prolific information come out.

It seems like you've abandoned complaining. Am I even close to that or middle?

Jamie Wilkey, PharmD: Oh no, I totally have abandoned complaining. Absolutely it doesn't serve you. And I think I quit complaining far earlier than I quit my job. When do you know? The moment I quit complaining was when I had hope for the future and a way to channel my energy. And I would credit it to the day I got on LinkedIn.

I remember like the day I created my

The accountant suddenly saw pharmacists working in new ways that were regular like me. And once I saw that it was possible and I didn't have to go through all these like stupid corporate ladders and like, ugh, like the only way I knew for 10 years how to succeed, once I saw that, I was like, oh my gosh, the world is my oyster.

It's up to me. I'm getting to work and like building this future. I see all these other people doing it on LinkedIn. Like, okay, I got this, funneling that energy into a different way. And it's pretty amazing what you can create when you just do it consistently and don't give yourself excuses.

Mike Koelzer, Host: You can say, yeah, but I don't want to be consistent and then go down the wrong road.

And I would argue it's like if you constantly move, you're like a boat or an airplane that has to be moving even the wrong direction to go somewhere. 

Jamie Wilkey, PharmD: Oh, I absolutely agree that people are so worried to start and launch. They're worried. It's like, oh, but it, what if it's the wrong thing? Like what if I pick a subject and it's in the middle , the right one? Like I wanna put all of my energy into something that's gonna work. Like that's the wrong way of thinking.

You're right. You need to be moving and get in the habit of moving and realize that like the first six months you do something that is gonna be garbage and you're gonna be embarrassed by it because you've grown so much, but you can't skip through it and think your way into it. as a solid output, you have to make a million mistakes.

Like the first four things I tried were garbage and I quit very quickly. Cause I was like, oh, this is middle working for me, but I'm still moving and moving. If you can get in the habit of moving, you can do anything.

Mike Koelzer, Host: like my stuff like, probably, I don't know, 15 years ago, I would record thoughts just like I'm doing in the podcast now, but more on YouTube, So I was putting some little YouTube things out. It wasn't terrible, it wasn't great. 

Jamie Wilkey, PharmD: didn't go viral.

Mike Koelzer, Host: it didn't go viral, but fine, and then I dropped that down and I started, saying, boy, I like social media. This was 10, 12 years ago. And you do that and you say, oh, yeah. , that's okay. But nobody wants to see an old guy with gray hair talking about the new social media, But then you learn from that, And then [00:10:25] podcasting. I have a face for podcasting, audio podcasting, but to then go into podcasting was like one more step up the mountain. It wasn't like down, sitting in my house wondering if I can even get my car to the base of the mountain kind of thing.

Jamie Wilkey, PharmD: That's exactly it. We're so worried about doing the right thing and getting there as quickly as possible, that we ruin the experience of just creating and seeing where we're meant to go. Cuz unless you take those first awkward steps, like the next doors won't open and the next doors won't open, it's like you have to do it and put yourself out there and be terrible at it to qualify for the next opportunity and see what you wanna do next and just understand.

It's fine that everything's in the middle gonna work out perfectly, and that you're gonna fail and it's gonna be awkward and you'll cringe when you watch those videos. But you're setting yourself apart from everyone else who doesn't dare start. And just that willingness to start and create without critiquing yourself.

Just putting it out there is probably the best skill I've learned. And to do it in a way that you can do it consistently. So for me, I have four kids. I have a very busy life, and so I have a minimum that I can commit to every day. That's middle like, okay, I can shoot the moon and like this thing will go viral.

I wouldn't, I never wanna try to go viral. I just wanna consistently show up every day. The best thing you can do is just to be non-negotiable. Show up for yourself every day and every week and create like the minimum. You can do it. So for me, when I started it was creating one post today, five days a week. So I'm gonna write something on LinkedIn five days a week. Which really happens when you're sitting in your bed at the end of the night and you realize like, oh, I haven't done that.

Anyone can type words and create them. I wanna make it so easy that I, no matter where I am or how busy life is, can commit to it. And once you do that, you can start doing more and more things and you just get more confident and the momentum builds. Instead of waiting till like, oh, I'll wait until summertime.

I'll wait until I'm less busy at work. If you can succeed while you're busy, then it just sets you up to be able to succeed no matter what life throws at you. Because life is busy and crazy for all of us, and everyone has things come up. But for me, I like making consistency. A laughable level, like one post a day, five days a week.

I could do way more than that, but that's my minimum. And doing that over years pays off dividends that no weekend or month long blast can ever even come close to.

 It has to be non-negotiable and just be willing to be terrible when you start. People are so scared to start cuz they're like, whatever medium you pick, whatever you do, you've never done it before. So you can't expect to be perfect. But we are, as pharmacists are perfectionists. 

We associate professionals with perfection when really there's 300 million Americans out there who have terrible health. Adverse drug reactions are the fifth leading cause of death in the country. Like they need help, but we're stopping ourselves. Cause they're like, well, I haven't figured it all out. I'm middle perfect.

Therefore no one wants to hear from me when people are hungry for credible knowledge and information and working with healthcares in a new way. So we're our own worst enemy and shut ourselves down by critiquing our work instead of just putting it out there and getting in the habit of judging it.

Mike Koelzer, Host: If it's something I. Have to do every day or wanna do every day to move forward, that becomes a task on my to- do list, and for me it's practice a piano every day and do a little podcast every day. And, take a walk every day and that happens hopefully automatically when I wake up.

I go, but you've gotta task this stuff out. And if the task is too big, you make it lower. You say, all right, I'm going to put down writing in the middle first. I'm gonna put it down, turn the damn computer on, or something like that. But you gotta task this stuff out. 

Jamie Wilkey, PharmD: The more concrete you get, then it's easy to stick to. And it's easy to measure over time if what you're doing is actually getting results. If you just say things like, I'm gonna put myself out there, like, I'm really just gonna put out what I'm doing to the world and every week it's something different, then it's gonna keep you feeling scattered.

It's gonna suck your energy, and after six months you won't be able to track. To say, was all of this effort, what did that result in? Did I get more views of my post? Did my podcast get more downloads? Did my whatever, is all of that earning me more money? Is it getting me more traction? Or is it just keeping you busy?

Are you getting out there but actually just checking your email and scrolling social media? So for me, by creating the tasks, it only makes me show up to 'em every day, but it makes me very clear what is work that's moving me forward versus busy stuff that make me feel like I'm working, but are just consuming or responding to other people's needs and.

It's kind of hard to do that when you're used to consuming. We're taught to consume and we live in a consuming culture where there's all the [00:15:25] dings and flashes, and we can stay really busy. But putting yourself first and making those, identifying what is important and what you're gonna track, and then sticking to it for months, middle just days, middle a week for months, is a valuable skill.

Mike Koelzer, Host: Let's say I'm gonna live till 80. I have no idea. For some reason, I think 63, I've kind of had that pegged as my, I don't know why I just have that pegged as my death time.

But for like, for the first 40 years, I would read all these business books, and I got to a point where it's like, oh, these are kind of repeating themself and it's kind of the same stuff just mixed up. So when I hit 40, it's like, that's my output time. That's the stuff I talked about, YouTube and things like that.

And I would challenge people, at least at a minimum, to try to put out as much as you're taking in during the day. So if you're gonna spend an hour online doing whatever, spend. 31 minutes outputting and 29 pulling it in. you gotta put it out there.

Jamie Wilkey, PharmD: I fully agree, and that's how I think of it in my brain, that I have a rule for myself. Create before you consume. Doesn't matter what it is. 

Mike Koelzer, Host: Doesn't matter. 

Jamie Wilkey, PharmD: like whatever I'm feeling, but create before you consume. And it's less about like that end product each day of what you've created and more of getting in the habit of thinking like a creator and making it non-negotiable.

And at the beginning you're scared to death and it's so easy to feel like, ah, I just want the dopamine hit of seeing what someone else created. But you gotta create before you consume and get in the habit of it and get through that feeling uncomfortable and scared and. Just do it. Who cares if you're scared?

Do it anyway.

If no one knows who you are and you're relying on that resume, that's a way bigger risk. You have no assets. All of your time is just spent earning company money, and you have middlehing that ever carries you forward because of living this life.

Gig, Uber economy. It's changing the way we're working, and you need to be able to work in flexible ways and to grow a professional asset for you too. Otherwise, your earning power is just stuck with however much an employer is willing to pay you until they don't need you anymore. And so for the long run, like I, I want a good retirement.

I want a good life. No one's gonna care about me more than me. So I can't ever put all my eggs in an employer basket and hope that they get my name out there. I think the biggest risk is that no one knows your name, rather than being someone who people are like, what are they doing? They're just starting.

Like no one cares. No one cares what you're doing. Everyone's too busy worried about themself,

When you first start putting yourself out there and you feel 

so scared and like those

first 30 LinkedIn posts and you're like, oh my gosh, what are people gonna think? Like, I spent three hours writing this post, and then you get like two likes and you're like, oh, no one cares. Like, yeah, no one cares.

You've given them no reason to know who you are or be interested in your stuff. And so it almost feels like, like people are so worried, but it's such a loud, noisy world that literally no one cares. And if they do, they won't remember in three months. And so like just create. 

Mike Koelzer, Host: one of my cousins came in, I'm like, Hey, how are things going? He's like, good. I'm like,are you still working at such-and-such place? He's like, don't you read LinkedIn? I got a new job at such and such, 

Jamie Wilkey, PharmD: That like you hit send and everyone instantly grabs their phone and goes, oh my gosh, what did they just do? I'm so interested and I'm gonna judge every part of it. 

Mike Koelzer, Host: I think one thing you have to do in life, Jamie, is you've got to do stuff that you can do three years from now. 

That's why I refuse to lift weights at the gym or something. I'm gonna keep that damn thing up, I'm gonna do it for four or five months or something like that. I'm only gonna do stuff I can keep up. I told that to a friend of mine, he's like, how do I do this and that with this post?

And I'm like, Look , do something that's gonna take five minutes, cuz you're gonna spend an hour and a half every day doing something like that.

Jamie Wilkey, PharmD: Oh, Mike, I'm a hundred percent with you. Cuz I know I should lift weights. I'm going to go to the gym. I just wanna walk outside and walk around the block and or walk in the mountains. Like for me, I feel so happy and good when I walk and I make it so easy that like, I just have to put on my shoes and open the door.

I don't have to get changed. I don't have to go to the gym. I don't have to pay a fee. So I walk around the block. So my, you wanna hear my minimum fitness routine?

Mike Koelzer, Host: yeah.

Jamie Wilkey, PharmD: it's like yours. So I do three things every day. One is walking to hit my move ring on my Apple watch, which is like, I don't know, a couple miles easy. And then I do a one minute plank and I do 28 pushups and that is it. And most of them are like right before I get in bed at night, cause I'm like, oh, I haven't done my pushups.

But because it's 28 and I can do 'em in like 30 seconds, it makes it something I can do every day. So if you ask guys at the gym like, what will 28 push ups do for you? They'll be middlehing A waste of [00:20:25] time. But every single day I will do 'em and I'll do a plank. And like it's so ridiculously easy that most people discount it and don't do any.

Whereas me, I'm like chugging along. You can count on me. I'll be walking around the block. 

Mike Koelzer, Host: The other day online you had something related to your pushups, like the more comments you got about your new podcast coming up or something like that. What was it? It was, how many comments did you get? it on your podcast?

Jamie Wilkey, PharmD: Yeah, so I'm starting my own podcast. I wanna join the cool kids like Mike, cuz I've been listening to 'em since 2008 and I've always wanted to say something, but never felt like, well, I don't know exactly what I wanna say. I don't like the thing built, so I'm just gonna. L follow in your footsteps and like I'm just gonna talk about things I wanna talk about and people can like it or middle.

and so I wanted to hear about the specific topics that people on LinkedIn wanna hear about. So I put a poll up and I know everyone hates filling out surveys and everyone's asking for surveys. So as I was typing, I was like, I'll commit to doing 10 pushups for every response I get. And I got 49, so that was four 90 push ups that killed me.

Mike Koelzer, Host: LinkedIn wants to. You are there as long as they can. Same with all the other social sites. And so the reason I see more Jamie's stuff is because I read your stuff and the more you read, LinkedIn says that you want to see more Jamie.

 And as soon as you start ignoring somebody, they're gonna throw someone else in front of you. you wrote a little blurb about jealousy 

the other day. I think when a lot of people look at you, they might see things that they don't have, maybe just as many ideas about what skills do you look at that you are finding online. You don't think you have enough of, I'm middle gonna say jealous, I'm just gonna say that you don't think you have enough of, because everybody does it Taylor Swift, I call her Taylor Swift, you know, so my kids, you know, and I, I 

tell 'em that and then they yell at me, you know? So Taylor Swift, I think it was, she, it might have been someone else, but they were crying because they only got two Grammys that year instead of three or something like that. So everybody does it. What traits do you see that you're a little bit jealous of?

You say, I wish I had more of that

Jamie Wilkey, PharmD: Oh, I'm jealous of brevity

and being able to say things in a few words that are very impactful. I love to write and I'm, I go on and on. I have more exclamations in like my sentences

than. Grammarly approves of, but I really appreciate brevity and being able to take all of these complex thoughts I'm thinking and to put it into one or two sentences that says it all.

That's something I'm really working on is brevity and teaching effectively in micro doses, because I love writing on social media, but you only have a small space to teach someone. And so the mentors I am studying from every time I open and learn from them, they're teaching me something really valuable and like how to do something in a short amount of character.

And they convey it really effectively and I'm way too wordy. 

Mike Koelzer, Host: 

My son. and This guy that we used to listen to, and he would always say, the great so and so he and I throw these out there. We don't know if Valley said it or middle, but I believe it was the great Mark Twain who said, something like, if you want a hundred words, I'll give it to you. If you want 10, it's gonna take a few days. Something like that.

I know you don't want to use chat g p t for your,

post, but I think as a teacher for brevity, you could learn from it.

don't say, I don't think you have to. I'm just saying if you wanted to, you could put that in chat G p t and say, get this down by 50%, and then you say, get it down by 50%. Now you're 25% of what you started with. I use that as a lesson for me.

Jamie Wilkey, PharmD: Yeah, I like playing with chat G P T and I won't have it write my post for me, but it's fun if I'm feeling stuck or like have a complex idea, I just throw it in there and get feedback. It's really a fascinating tool and I. Helping it like spur ideas or help me move forward. So I'm still figuring out how I work with this and with this AI world, but man, it's the best time to be creating online because now you don't even have to stare at a blank screen.

You have prompts that are incredibly accurate and awesome, like we have no excuses right now. 

It's such a good time to go online and share what you're thinking.

Mike Koelzer, Host: 

my kids I don't think they quite get it, just like 15 years 

ago if I had a thought of something. Where does that go? Maybe you write it in your memoir that your kids might read after you die or something like that. But there's nowhere to go with it. 20 years ago, the skill that you needed, the real skill that you needed was to schmooze the [00:25:25] reporters in town, the TV stations and the reporters.

And that was my thing. Every month I'd send out letters to them and let 'em know I was available and they could call me even if they had questions behind the scenes or something. That was the skill you needed 20 years ago because you had to impress the not,to move forward.

and I got good at that. It's middle needed anymore in that way, but you take those skills and you use them.

Jamie Wilkey, PharmD: the world is changing so quickly and it's such an easy 

time to learn skills. Like there's a YouTube video for everything, and it's so easy to learn things, and where you create that magic and compelling content is when you. , just bring together your ideas for people and make it really simple and like talk about the ideas in the world relevant to, to your topic.

So its middle is necessarily like being pharmacists and teaching, like these are the numbers, these are the statistics, like forcing information. It's like how is this relevant in what's happening in the world today? It's fun skills to, I don't know, keep learning and adapting and that like


Mike Koelzer, Host: Jamie, last time that we talked, you were making an impact on pharmacy. And I said, Jamie, there's a lot more there in you. You're more of the positive coach to pull stuff out of people, 

you said, yeah, there's enough room in the pharmacy for that. if I could be the voice of, getting people going and things like that. Jamie, I gotta ask you now. I think there's a step here.

I think it's beyond pharmacy. Where are you going with all this?

Jamie Wilkey, PharmD: Oh man, I have no idea where I'm going, but I'm having so much fun. I don't have this like 20 step game plan of I will be the next Tony Robbins, but I've partnered with the right people that I'm on the trajectory that's gonna get me where I'm meant to be, even if I don't know where that is. which I'm really excited about because I feel like if middlehing else, getting outside of pharmacy and being the voice for white coats and for healthcare and just getting them, if middlehing else, to just think differently and to start taking those steps to like believe in themself and invest in their own brand would be so fun for me to teach.

And that's why I brought in business partners. I sold two thirds of my company. I renamed my company Wealthy White Coats because that's the direction I wanna go. Even if it just stays within healthcare to teach white coats the wealth of living in abundance, that it's just money in a bank account, but you can earn a ton of that, like the wealth of confidence and of being adaptable in the digital age.

So that's the next step for the next two years, and who knows where it'll go from there. But man, I have partnered up with some really cool people that I would've never qualified to like to talk to before. But because you build in public, it's like it's an audition for working with the next step of people professionally as a partnership.

Like I'm teaching for the University of Florida. How in the heck did that happen? Like it's fun to see that. I have no idea where it's gonna go, but sure. Gonna be fun and positive.

Mike Koelzer, Host: These people that you, bonded with, are those people that are business partners, are they teaching you skills? of, what kind of things are we talking about here 

Jamie Wilkey, PharmD: The two people who are my new business partners, they have two skills that I do in the middle that I'm excited to learn from. One is an m and an attorney. So he's bought a lot of companies and likes deals on the company acquisition level to see how, if you really wanna make a difference, like you don't buy things, you buy companies.

So he has created multiple eight figure businesses. And so to partner with someone who thinks bigger and can execute a vision, getting to seven and eight figures is something very few healthcare professionals can do. So I wanna party with them selfishly to see how to scale a big company and make an impact.

Cuz I really believe you have to make a lot of money to make a lot of impact. We live in a world that is related. And so I wanna learn those skills. I can't be the most forward thinking person in my company, like I've led this group this far, but I can't read a thousand more self-help books and keep leading 'em.

So partnering with, an m and a attorney as well as one of the like offer launch secrets guys. he's works with ClickFunnels, 

Mike Koelzer, Host: Mm-hmm. 

Jamie Wilkey, PharmD: Larson. 

Mike Koelzer, Host: He's the middle of the ClickFunnel guy, is he? I 

Jamie Wilkey, PharmD: he's middle Russell Brunson, he's his cmo. So, and he's been his number two for like 10 years.

So he knows how to create compelling offers and reach people. in a way that I can't with my little organic LinkedIn posts. So I'm, I'll be reaching more people and creating offers that are more compelling and to be able to teach white coats how to create compelling offers cuz we don't know how to sell and we don't know how to charge for our services and we don't know how to make money.

So [00:30:25] I'm really excited that at this point our company's at almost a million dollars. And to keep growing that but also teach like the skills of making money and creating compelling offers that I haven't known.

Mike Koelzer, Host: This guy that you just mentioned there with the funnels, is he more of a coach or a partner?

Jamie Wilkey, PharmD: no, they're both business partners, we all own a third of my company, so we are in this together. 

Mike Koelzer, Host: How did you get this guy that is the CMO of the ClickFunnels to partner with you? Did you first have him as a coach?

Jamie Wilkey, PharmD: No, this is crazy. It's all about who you know, Mike. It is crazy. I could have orchestrated this myself. So last summer I was working with a mentor who is helping me, like with online courses and helping with systems. And I had read the book Built to Sell and I was interested in how to create a sellable company.

I don't wanna sell this thing. I love it, but I need to think if I'm going to do all this work, I'm creating a company that could be sold if something catastrophic happened to my family. I don't want the company to die overnight. 

Like I need to have a sellable company. And so anyway, he's like, oh, there's this guy in Utah, he could help you, who ended up being Raleigh, who.

Who helps buy and sell companies. And we worked together for six months and he was actually gonna sell my company for me. And then at the beginning of, we talked to a lot of different investors and people who were like, we love this. And almost signed a couple offers, but then in the beginning of December he's like, Hey, I have this friend named Steve.

We just wanna buy your company. I've loved this for six months. I've seen all the numbers. I've never seen accounting that good. And like, I genuinely like you as a person after seeing you working together for six months. So can we just buy it? And I was like, oh my gosh. yes. That would be cool. And so it kind of fell into my lap with like who I knew and also building something that was my audition for a role I didn't know I could have.

And it's kind of embarrassing cuz , he's like, it's my friend Steve. Like I'll introduce you to him. I have no idea who he was. I didn't even know what Click Fus was. And Steve has to have a bodyguard event cuz people are so enamored by him. 

Mike Koelzer, Host: For the listeners that maybe aren't aware of the funnels, for example, Jamie, your newsletter, you go to that and you're middle selling some, X thousand dollars thing. It's a sign up for this free course kind of thing. And then people like that and then they go into that. And of course last year when we talked, you schooled me on what an online course was. you're like, yeah, Mike, that's an online course. things with the videos and things. That's what it is. I'm like, I knew that. I'm 

Jamie Wilkey, PharmD: Yeah. 

Mike Koelzer, Host: for the listeners. so White Coat Wealth,

Jamie Wilkey, PharmD: is that what it's called?

Yeah. That's the name. The LLC M is called White Coat Wealth. N. Our website is wealthy. White Coat.

Mike Koelzer, Host: Wealthy White coat. So that would be anybody in the medical field

Jamie Wilkey, PharmD: That's the goal. 

Mike Koelzer, Host: or like Ricardo Monteon. Remember him from Love Boat,

Jamie Wilkey, PharmD: No, I don't know who that is.

Mike Koelzer, Host: young for 

Jamie Wilkey, PharmD: I'm missing out clearly.

Mike Koelzer, Host: the love boat. Fantasy Island. He was this, I dunno, Spanish guy or something. Very well dressed and he always had a white suit on.


alright, so that's for medical people. What would be your,product for that

Same thing with empowering people to have other sources and things like that? Yeah. Teaching like this, like what we're talking about, how to launch, how to create those first digital products, how to create your own brand. So I'm still formulating.


Jamie Wilkey, PharmD: but it's fun to

I feel like this is the next step. Cuz this is what I love talking about and the medical profession's hungry for.

Like people wanna earn in new 

ways. They see all these ads on Instagram, like anyone can have an online course, but we see it like yogi's doing it and like you don't have to be an expert, you can just create an online course in anything and feel like, well they're saying that like this is bogus.

And so I like to show them all the opportunities out there. 

Mike Koelzer, Host: Yeah. 

Jamie Wilkey, PharmD: it.

Mike Koelzer, Host: Jamie, at a certain point, like when you're in an old fart like me, It's like if somebody said to me, Mike, you could make a lot more money or have more impact on your show, if you only gave, a three minute intro and you had these other three people, you know, 

and I'd be like, I don't give a darn, , an old guy like me, it's like, I just wanna spout off about things I don't care about. If these three guys can do more for me.

 And we both know that people that have billions of dollars, it's just points, right?

It's how many points they have versus how many points someone else has and , maybe it's a million dollar per point or something like that. It's just a way to keep score. Is there anything in your life right now ? And I don't get all mushy. Jamie, I'm middle talking about like your kids and the love of your lives and your parents.

I'm in the middle of talking about that stuff. But is there anything that you would rather, that you could keep score with instead of financial[00:35:25] 

Jamie Wilkey, PharmD: Oh, my time.

How I choose to spend my time. 

Mike Koelzer, Host: Maybe middle every week. You can choose your time, but overall it gives you more freedom in life. That's a way to keep score.

Jamie Wilkey, PharmD: Yeah, keep score on two fronts with time. Like to choose how much I'm working and that whole work life schedule. Like how much work I'm actually doing at the computer and what kind of work I'm doing. Is it work I really love or is it work that like, this will make some money.

Uh, I'll do it. That, for me, is like my scorecard. I guess you, it's hard to compare with other people, but, and I don't care what other people do, for myself that I feel like that's the single metric that I know I'm on the right path.

If I'm doing more of what I love in the amount of time I wanna spend. Cuz sometimes I don't wanna work a lot, I just wanna hang out with my kids and other times I like, love my work and 40 hours of work a week.

Feels like what it is, what I want to achieve next. So it's flexible, but I think those two markers that they're my choosing are my scorecard.

Mike Koelzer, Host: What do you picture could be the intersection of those? Is there anything that's a perfect use of time and finances, 

Jamie Wilkey, PharmD: I guess just financial freedom

Mike Koelzer, Host: Yeah.

Jamie Wilkey, PharmD: to genuinely choose how much you work and why you work, because you have no financial obligations that are putting a fire under you 

that you have to do certain things. That's my goal. I'm very close to being financially free and to truly make decisions based on what you want to do in long term asset growth.

Rather than like, oh, bill's gotta be paid. 

This has to be done.

Mike Koelzer, Host: Without giving figures. Jamie, when you say you're very close, what does that mean? Does that mean that you finally don't have to spend this much time on something like that? What does that mean? You're almost there.

Jamie Wilkey, PharmD: it means that my house will be paid off and I will have no debt in the world. And I have enough money in retirement and savings that I could middle work

for a decade, and it would be fine, like

time freedom.

Mike Koelzer, Host: One post I liked of yours too, Jamie, was your, Finding problems. You said I just thought of these 10 things that are a problem in the market and how somebody could solve them. And I think that is a fascinating entry for pharmacists listening, 

That's what it comes down to.

 There's a million problems. and then there's solutions to those problems. And that's probably where the average pharmacist would start in branching out to solve a need in the market and then getting paid for it.


Jamie Wilkey, PharmD: That's exactly it. That's what I live, that's what I now teach. That is what you need for success. Business or at least just to earn money. What you're doing is to take your interest, pair it with your passion and marry it with a problem that's in the world. That's all that it takes is just that combination.

And like, if you solve someone's problem, they will pay you money. That's all you have to do. And so I don't even think in like elaborate business plans and writing all these fancy proposals, I just try to find people with problems and give them an easy solution and test that when you think of solving problems, it's a lot more fun and a lot less daunting than trying to think of like business and building from zero to six figures that makes it too stressful and like shuts down your idea before you even give it growth.

And like just talk about a subject regularly and the people with problems in that area will gravitate to you and like on the silver platter, tell you what their problems are. Especially if you like engaging and asking for 'em. They tell you what to build. It's so easy.

Mike Koelzer, Host: You combine your interest and your passion. What was the third 


Jamie Wilkey, PharmD: And a need in the


Mike Koelzer, Host: need in the world. Interest and passion. Those are

the same or

Jamie Wilkey, PharmD: We talked about at the beginning of that episode, like your passion being like your personality and how you wanna show up in the world and how you are comfortable working with people so you're in the middle trying to force yourself to be someone else.

So like, interests, how you wanna work with people, middle like trying to be fun or trying to be boring and then like, solving a need.


Mike Koelzer, Host: like the same damn thing. Jamie.

Jamie Wilkey, PharmD: No, but like interests, interests are like a subject.

Mike Koelzer, Host: Oh, I see. An interest might be a thing and a passion might be your joy for something or whatever.

Jamie Wilkey, PharmD: Yeah. Like, so when I started, we'll start very beginning when I, well, middle very beginning, first three things, I started, did middle work cause I started a podcast. That was the first thing I tried. Okay. Those are, that's actually a good example. Let's do it. So I started a podcast just like you, except it was terrible.

Cause I was like, oh, there's this problem in the world. Like there's all these new drug updates happening and I'm a pharmacist. I don't know what's going on. I don't like reading drugs today or pharmacy time. So like, what if I had a five minute podcast I could listen to on the way to work and hear drug updates?

That's a problem. I want that solution. And then I started making the episodes and I hated them. Mike, I hated [00:40:25] drug updates. I didn't care at all about what dosage forms came out. Like it, I cringed 

trying to pronounce these names. I hated it.

Mike Koelzer, Host: interest wasn't there and the passion wasn't there 

Jamie Wilkey, PharmD: But there was a problem. There was a 

I kept hearing things like pharmacogenomics, like that's this thing. Everyone's staying on LinkedIn, like pharmacists have opportunities in pharmacogenomics, but I felt like as a Pharm D from retail, I had no opportunities.

You have to get a master's degree in this and then get a job with a lab or in academia, which was unavailable to me. And so it became my passion that like pharmacogenomics, especially seeing adverse drug reactions happen in my family paired with like this vocal girl who likes to share a frustration of being left out with a problem that like pharmacists are losing their jobs, they're 

getting automated. But yet there's this huge knowledge based role that's out there that's middle being met. So that kind of became my trifecta that like I didn't know I had a passion about pharmacogenomics. It wasn't just sitting there like, I love thinking about DNA all day long, but once I learned about it 

it was enough of a passion to keep me interested, but it's middle like you have to necessarily follow your heart and like be this painter that like you've always had in that like you can tap into something you're interested in and have the fuel for it,

Mike Koelzer, Host: The passion is more like change and the interest is like, it's pgx stuff. 

 Jamie, I'm thinking you're kind of like the septic cleaner of business people now. It's like somebody who likes business and they're like, yeah, there's a need for septic tank cleaning.

I think pgx for you is just like septic tank cleaning. You don't like it, do you?

Jamie Wilkey, PharmD: I don't like 

Mike Koelzer, Host: It's a need. It's like cleaning out a septic tank. Or I'm clogging a toilet. It's like, nah, it's good, but I don't really love it. Kinda like me in pharmacy if I didn't get into a pharmacy again.

it's just a mechanism basically. I probably like it more than I think I do, but 

pgx is like a throwaway for you.

Jamie Wilkey, PharmD: It's something I like 



Mike Koelzer, Host: You like it well enough? 

Jamie Wilkey, PharmD: I like it well enough. Like compared to anything else in 

pharmacy, oncology. No. HIV. No. Like infectious 

disease? No. This was like, okay, 

I can get on board with this. It's the best fit for me. 

Mike Koelzer, Host: fit at that time of what you

Jamie Wilkey, PharmD: Exactly. Exactly. That was. Yeah, that was fun to talk out because you're right, like you're middle this like flaming passion isn't gonna hit you in the lap and like, oh my gosh, this is like the subject I love, but like what's the best fit that helps you move one step forward and then keeps going one step forward, rather than feeling like, well, is pgx all in the eggs in one basket?

Versus like, I started with pgx and now I've done all this cool stuff and now I hear, I'm talking about Mike, about launching. Like who would've ever seen that path? You just keep taking one step

forward with the best fit. 

Mike Koelzer, Host: I picture it like rocks in a stream. The pgx Rock. Was there? To step on and you couldn't leap over four rocks and let's say you wanted to be a world renowned, fiction writer or something like that. You can't jump to that. It's in the middle there.

you gotta jump to the best rock that's there for you. And keep moving.

Jamie Wilkey, PharmD: Yeah, exactly, and that's all that matters is then one next rock cuz you can't plan the next five and if you worry about the next 20, none of that matters unless you jump on the one next rock. That's all that matters.

Mike Koelzer, Host: Worry.

Jamie Wilkey, PharmD: Worry, it's useless.

Mike Koelzer, Host: I was just telling my wife the other day, one of my worries is I'm very competitive when it comes to conversations. I hate losing conversations. I think that's from my dad. He was competitive. And I think back to people over time that I've. Lost conversations with, and said I could have probably brought this point up and done this, but the thing is, it's like at the time, that's what I did.

And If I didn't lose, I might have made the choices that I made. Like this one guy I used to lose a lot. And so I fired him I didn't like his personality, because I 

just didn't like


that bumping and it's like, if it was okay, I probably wouldn't have done it, 

And I say worry, it's like, how the hell do I know what's good for me? If I sat back and made my plan up, I wouldn't know what the hell is good for me or the middle.

I do know you want to keep moving, but we don't know our own path. Even

Jamie Wilkey, PharmD: Exactly. And we're so worried about trying to control it that we ruin it for ourselves. Cuz I could have never predicted the things I've done and the opportunities I've been given. Like I could've never planned that. I could've never forced it. I could've never applied to these things I've gotten and gotten it.

 So worrying is useless. So you just 

take the next step. 

Mike Koelzer, Host: You worry about [00:45:25] stuff that you'd rather have a certain outcome than a certain outcome. 

Jamie Wilkey, PharmD: Mm-hmm. 

Mike Koelzer, Host: what the outcome is. Do you worry at all?

Jamie Wilkey, PharmD: No. It's just praying for what you don't want to happen. Why do I want those thoughts in my head?

Mike Koelzer, Host: I saw that quote from you too on your page.

Jamie Wilkey, PharmD: Yeah.

Mike Koelzer, Host: I read too. Damn. You

Jamie Wilkey, PharmD: Clearly you, know my page better 

Mike Koelzer, Host: Jamie. 

Jamie Wilkey, PharmD: This is crazy. 

Mike Koelzer, Host: That's the LinkedIn thing though., 

I do that with Hollywood stars sometimes where you think, like, all they do is walk around in front of cameras. It's true. if the things you're doing are consistent and they're and you've got that audience, whether it's your detached audience or through social media.

People think like that's all you do. And it's like, no, it's just consistent. this much time a week and it's that consistency.

Jamie Wilkey, PharmD: It's consistent and it's so cool that it's like it's always working for me. It's truly an asset that's working for me. So I create it once it works again and again. And Mike, I get the craziest alerts that like a post I made six months ago, like 

Three people liked it, and one person commented on it like six months ago. How does this algorithm work? It's so smart and it gives people what they're interested in.

And so it's doing way more work for me than I could do myself. It's so crazy to even try and put yourself out there cuz by middle trying, you've just eliminated yourself from the game versus slowly making progress forward because you gotta play to move forward and it's really in your favor.

 It also creates an arsenal of information that I can use 10 different ways. So I create it once and can use it 10 different times. So it's middle like Jamie has created a new social media post twice a day for three years. Like a lot of that is like reused retweaked. I put it in a newsletter, then I sell the newsletter into a little ebook and.

It, there's just a way of thinking that, like you take that energy and put it into like a funnel of Ford momentum too, that like all of these posts make a newsletter and that makes a

digital product and That's the foundation of course. So that's at least how I think about it. And certainly middle at the beginning.

I was just like throwing it out there and seeing what happened. But everything you do is an asset and if you're intelligent about it, you can capture all of that stuff. Mine 

Mike Koelzer, Host: just kind of floated out there. I was gonna be a swimsuit model that didn't go well on Instagram. My account was shut down.

Jamie Wilkey, PharmD: I love that.

Mike Koelzer, Host: That was just a post of me from the waist up and it was shut down. I didn't have a shirt on. They said there was like a breast rule or something like that. I said, that's usually for the ladies, 


 a pharmacist is listening to us and 

they say,

 Fine and dandy Jamie, but

It is too big. It's too big of a nut to crack. I put myself out there. I'm middle getting the attention on social media. I don't have the money togo, brick and mortar for any kind of business. it sounds good, my next step?

This pharmacist is thinking,

Jamie Wilkey, PharmD: Oh, I'd say quantify it like you feel like you've put yourself out there. Prove it. Start tracking every action you take if you're doing social media posts, every social media post you make, start tracking that and hone in on a few topics. And exclusively talk about that for six months. And I guarantee you'll see traction

Mike Koelzer, Host: maybe put out like 10 or 20 posts and then see which ones are getting some action.

Jamie Wilkey, PharmD: Just start talking. And if you feel, if you've been posting every day for six months and you have no idea what people want from you, almost no one has done that. But if you do like, then start picking three topics you genuinely like and start kind of bucketing them and talking about a closer range of things.

And that's where you'll find like the people who are drawing out and like sending you messages, asking you questions, and that gives you more insight than if you're just a different subject every single day. That's hard to follow. And so, pulling into what you're naturally inclined toward and what is interesting in the world, will really share light on it.

But I would first of all just quantify what it feels like, cuz it's easy to feel like, well, I've done so much, and it's like 

one post, two weeks ago that you've 

been overanalyzing . 

Mike Koelzer, Host: You gotta look at it on paper because you think you've done something. It's like you haven't done that for such a long time. 

Jamie Wilkey, PharmD: Quantify it and stick with it for six months, then you'll have a lot more insight than your get outta your head and have 

real numbers to look at.

Mike Koelzer, Host: when's your book coming out

Jamie Wilkey, PharmD: Good question. I don't know what to write about. I have so many books in my head. I have probably 20 books in my heart, so I keep writing all these little eBooks, the book, two years or less.

Mike Koelzer, Host: And what do you think it's gonna be? Entitled?

Jamie Wilkey, PharmD: Probably something with the word launch in it. The first [00:50:25] thing that came to my mind when you asked was like, launch already, just like my newsletter. Just to focus on that spark and just moving forward and sharing your voice 

and your unique thoughts and experiences,

Mike Koelzer, Host: Jamie, all of a sudden. someone said, Jamie, no more medical care in your life. No more talk of anything medical, no white coat, no. Going back and talking about pgx and your history at the chain stores and things like that. What would you wake up tomorrow and do?

Jamie Wilkey, PharmD: Oh. I would do the same thing I've done, except I, if we're doing completely no healthcare, I would do minimalism and like how to live like a minimalist and how to like, like get outside

sounds really basic, but I would love to like Kind of what Mari Kdo does in teaching minimalism, especially with kids.

Because we have so many kids and like living as a minimalist, I could talk nonstop about it, and I'm passionate about that. So that would be, I would jump right on board that.

Mike Koelzer, Host: I Look at some of these minimalists. They don't have any damn kids.

Jamie Wilkey, PharmD: No. 

Mike Koelzer, Host: They 


Jamie Wilkey, PharmD: don't.

Mike Koelzer, Host: And then you've got people like Van Life, don't have any kids.

I mean that, a whole different story.

Jamie Wilkey, PharmD: My wife and I were talking about what would you take with you if you had a fire in the house? 

Mike Koelzer, Host: Besides the kids, I'm like, really middlehing. I've got my experiences, my piano, I can buy a new one. My phone, I can upload that.

Cause , everything's online. Jamie, here's a lesson I should have learned. My kids wouldn't give me birthday cards. And I wanted to keep those scans so that when I'm like on my deathbed, I can look at 'em and say, oh, look at these lovely carbs of the father. but my problem is on my birthday, after I scanned them, I would throw 'em away.

and then the kids would come in and see their birthday card in the trash.

Jamie Wilkey, PharmD: That's 


That's what I do. 

 I scan it. I put it in my online journal. Then I scan and throw it away. Like, your love is more important. I have saved this, I've saved it better than almost any parent, because it's 

in my online journal. 

Mike Koelzer, Host: That's what I say. I'm gonna read 'em. And then I got smart and I gotta shredder. So now I shred 'em so they can't go through my trash and find them. 

Jamie Wilkey, PharmD: I just hide it at the bottom of the recycling bin. You just can't throw it on the top.

Mike Koelzer, Host: Jamie, I like that, minimalist thing, 

I would read that, that would probably be the first thing I'd actually read from you.

Jamie Wilkey, PharmD: on up. I'm writing this down. That's gonna be my newsletter next week. Thank you.

Mike Koelzer, Host: I don't have to read that too. 

 Jamie thanks for joining us. What a light you are to the pharmacist and now to all the white coats out there in the world. I think it's being consistent and, the bitching, moving forward.

Way to go.

Jamie Wilkey, PharmD: I am just having fun, I don't know what I'm doing next, but I'm having fun doing it, and it's just a breath of fresh air to be able to do that. I 

never thought I could. 

Mike Koelzer, Host: Way to go. 

Jamie Wilkey, PharmD: Hey, thanks. 

Mike Koelzer, Host: thanks. Jamie. 

 Until next time. 

Jamie Wilkey, PharmD: Thanks Mike.