A More Beautiful Life | Dr. Danielle Perrodin, Personal Style and Image Coach

This transcript was generated automatically. Its accuracy may vary.

[00:00:15] Mike Koelzer, Host: Well, hello, Danielle. 

[00:00:16] Danielle Perrodin, PharmD: Hi Mike. Thank you for having me on today. 

[00:00:18] Mike Koelzer, Host: Absolutely good to have you on, uh, Danielle, for those that haven't come across you online and the things that you're doing, introduce yourself and tell us what's going on hot right 

[00:00:30] Danielle Perrodin, PharmD: now. My name is Danielle Perrodin. I'm from Louisiana. I'm a pharmacist.

So I've been a hospital pharmacist for 15 years now, and I am launching a style and image consulting business, 

[00:00:43] Mike Koelzer, Host: 15 years. Danielle, you must have graduated when you were nine because 

[00:00:48] Danielle Perrodin, PharmD: Nope. Nope, actually, um, I took off three years before I actually went to school to college. So I just look very young and that is part of my story.

Um, I know a lot of pharmacists get that, especially women, pharmacists. Um, they feel like they still look like that teenager or that young adult and they haven't really stepped into that professional role. Um, being a pharmacist and they get that a lot and it's, it could be, um, discouraging actually. 

[00:01:22] Mike Koelzer, Host: What problems do you come across with that?

When people see you as being younger, looking 

[00:01:28] Danielle Perrodin, PharmD: back of it, a lot of it came from my own mind, my own thoughts about it being a bad thing, I guess. But because when I was younger and you were a teenager, you always wanted to look older. Right, right. Especially as a girl, but, um, so that was not fun. But then whenever I became a pharmacist, um, I kind of stepped into a leadership role right away.

Um, so I was, there were probably about six or seven ish pharmacists that I was clinical director over at one point and. And also heading pharmacy and therapeutic meetings and working with intensivists in the ICU. And so whenever you're at the table doing rounds or at the, you know, head of that meeting, um, I think that the deal is most people are not looking at you.

Oh, she looks so young. She doesn't know what she's talking about, but unfortunately that was the monologue that was going on in my mind. 

[00:02:25] Mike Koelzer, Host: Yeah. If that's going on in your head, then you can sometimes portray that to others. And it's like a never-ending downward spiral. 

[00:02:34] Danielle Perrodin, PharmD: Yes. And I've actually had this conversation with, you know, another pharmacist this past week and she had the same thing and I'm like, I'm right there with you.

I know what that feels like, but it's just that I think a lot of us, especially pharmacy instances, step into that six-figure role right away. Right. But yet your identity is still in the past. So you haven't. Actually grown into it. And so you attract some bad, um, situations that don't necessarily go your way because the focus is all on you instead of the task at hand.

So how did that 

[00:03:06] Mike Koelzer, Host: feel then? Where does that go then when you're in that, and then you're ahead of these people. Well, let me ask this, how did you get in charge of six other pharmacists at this table? How does that happen? Had you already been out for a while, or 

[00:03:20] Danielle Perrodin, PharmD: That's a really great question and I have a secret to share.

So the only thing is, is, um, putting your name in a hat that nobody else wants to be in. Right? I had not been out of school for long. Um, I actually, I got pregnant. Um, I was married and, you know, found out I was pregnant whenever I walked the stage for graduation. So there was no, um, just me and my husband's time.

It was literally out of. Walking across the stage starting a job. And so I started this job at this 300 bed hospital as a staff pharmacist, and we called ourselves staff clinical pharmacists. Cause you know, you have a lot of clinical roles doing that. And I gravitated to the clinical roles where, um, the older pharmacists had been there probably, you know, 10 years and they kind of shied away from that stuff.

So, you know, I was one of the first from D classes. So it was just, they were, you know, bringing us up through all the disease classes and, you know, I w I had a lot of interest in it also. So fast forward, you know, nine months I had my daughter. I was working shift work. So sometimes I get off at 11:00 PM.

My commute was 50 minutes, so I'd get home at midnight. And so I knew in the back of my mind, I didn't want to continue in the shift work with a young daughter at home. Right. And so the ICU physicians, um, decided they wanted a dedicated pharmacist and the ICU, everyone knew that the ICU physicians were really mean and scary nurses where to go and what that job was, no one and no one ticket.

And so the pharmacist said to work while I was in school as an intern at Walmart. Yeah. Um, his name is Joe Fano. He actually kind of stayed a mentor as mine. I ended up being his neighbor and so we would have get-togethers and at that point he became, um, a board inspector and he knew that this opening was there and he was like, why, why aren't you putting your name in that.

And so that's why it's really important who you surround yourself with, because if it wasn't for him, I never would have put my name in the hat. I would have just had that feeling. He was like, you're just as qualified as anyone else and nobody wants it 

[00:05:35] Mike Koelzer, Host: and nobody wants it. Yeah. Well, so bring us forward then Danielle, you're in this job, you're having these feelings around the table.

Now, are we just talking about you having these feelings just because we happened to be talking about it now, or was it a significant burden for you? Did you really think about this a lot at the time? 

[00:06:02] Danielle Perrodin, PharmD: Um, I think it was always subconsciously like in the back of my mind. Yeah. Um, what I came to realize recently, I always thought it was like one of the most positive people in my family at work just in general.

But I have recently come to find out. There are a lot of subconscious thoughts that we walk around with and hold us back. And I just realized that that was one of them, for sure. Um, and I know being a female as well. That was another thing. So I started off as an ICU clinical pharmacist, and then there was a management rearrangement.

I got bumped up to the clinical director. And at that point, um, I kind of felt like I was in the gentlemen's club and it was all in my head. Like I was looking back, it was all in my head. And so, um, with that, it did bring me a struggle and I never felt fully fulfilled with my positions. I always felt like I wasn't doing enough or giving enough.

Yeah. No matter how hard I would try. So with that, it was always, um, hard to be, you know, completely satisfied. What was any of that? 

[00:07:09] Mike Koelzer, Host: External was any of that from maybe passive, aggressive, even comments from the gentlemen let's say in the we'll use that term loosely, but the gentlemen in the gentlemen's club, 

[00:07:21] Danielle Perrodin, PharmD: I think sometimes there would be chuckles and just, um, you know, you, when you're focused on one thing, that's all you see.

And so I think I was focused on that old belief. And so when it, you know, anything I took as, oh, if I was a guy that'd be different, you know? Right. And so. You know, now I'm a life coach. Like I know what was going on. I could, you know, diagnose myself I guess. But, um, the only thing that I ever experienced that was really direct is one time I was at this, um, I was at a dinner.

Um, the governor was there, all the pharmacists in the area were there. This was years ago. And there was a group of pharmacists sitting at a table. I was walking around mingling and I knew some of the pharmacists. It was, you know, husband, wife, couple that I had, um, worked with before. And there was also a pharmacist that had done relief work.

I never really talked with him personally. Yeah. Um, so I'm just standing there. Imagine me standing there in front of this table of pharmacists. Right. And there wasn't drinking at the meeting. Yeah. And he went on to practically pull me onto his lap really. 

[00:08:36] Mike Koelzer, Host: Wow. Yeah, he 's in the me too movement before the me too movement.

I mean, in the line of fire of that, not in the movement, but in the, in that predicament. Yeah. 

[00:08:47] Danielle Perrodin, PharmD: And I just remember being so embarrassed, you know? 

[00:08:50] Mike Koelzer, Host: Yeah. You did that for a number of years. The reason we're talking today is because now you've gone to a personal stylist and image consultant, where did that jump come in?

Was this building up from some of the things we were talking about or was this just something you've always loved to do? And how did that fit into your, because you've, you've worked for 12 or 13 years, you were saying. 15 years, 15 years in the pharmacy you were working. So when does that shift take place and 

[00:09:29] Danielle Perrodin, PharmD: why?

Yeah. So I just to answer your first question, I think all of the little things that happened along the way where, you know, have brought me to where I am now, of course, I always loved fashion as a young girl. I love Barbies. I love, um, you know, paper dolls. I just always gravitated to that. Um, I have five sisters, so, you know, I just have one brother and we would dress him as a girl.

yeah. So I just always love, you know, princess Barbie fashion, um, is just, you know, what I enjoyed and I guess, so I became a pharmacist. Um, once I decided to go to college, cause at first I didn't even want to go to college. I didn't have plans to go to college and. When I became a pharmacist and a mom and a wife and doing all the things, it didn't really leave any room for any of my passions or any of my hobbies, or, you know, I was just always trying to be the best pharmacist that I could be and the best mom that I could be in the best wife that I could be.

Um, and I just didn't realize at the time how important that was to, you know, just being a whole person. Um, so the reason I became a stylist is, yeah. It happened in July when I had the notion that I could get paid for this. And there were some things that happened before that, but in July, that's when the light bulb came on, like you could help people do this.

Um, I was talking to another coach whom I was trying to figure out my niche, right. Because everyone says you have to have a niche. You have to have a target market. I was already a certified life coach. Okay. I knew that I could help anyone transform anything. I've already done it in my own life. I had done it with some clients.

Um, I knew that I had a path that I could help people with, but I didn't know who I wanted to target. You know, it would have made a lot of sense to be a health coach, right. Help people with their medication or with their health. But I was already doing that as a pharmacist, so that didn't really excite me.

Right. The coach that I was speaking to asked me, what do you love to do so much that you would do for free? So I've always had really good jobs. Like I've always had, um, either closed door or clinical, like I've always had a store. I've always had bathroom breaks. I've always had lunch breaks. I haven't done retail since I worked as an intern for Walmart, which I felt really.

That's not going to work for Walmart because they did like to support me during school. Yeah. But, um, I had a mentor tell me that if you have an interest in hospitals, you should try it right away because it's hard to go back. Oh, that's interesting. 

[00:12:24] Mike Koelzer, Host: In the last half dozen years, have you been doing part time at different places or have you been doing full jobs or complete jobs, but then one after another full time jobs, but then moving to another job after the other job?

Yeah. Yes. 

[00:12:41] Danielle Perrodin, PharmD: I felt like there was always something more, right. Like I just always felt like I'm not in the right place. If you ever read Marie Forleo's book. Everything Is figureoutable, that's her story. Like, she talks about how, you know, she started off following wall street and then she always felt like there was this voice telling her she was in the wrong place.

And I feel like that was kind of me. Like, I always felt like I had these amazing jobs. Amazing jobs. I had the chair, I had the window. I had, you know, lunch breaks. I had, you know, leadership roles where I was making a difference. I was, you know, creating policies and I was in the meetings. And, but there was just always something that just, I don't know, there was just always something kind of missing.

Did 

[00:13:22] Mike Koelzer, Host: that presents itself to you as like a depression or did it present itself to you as like, life is great and I want it greater. It's funny 

[00:13:31] Danielle Perrodin, PharmD: that you say that. So it felt more like a depression, like a lack and it felt like, um, it almost felt bad because I should not feel that way. I had a lot of loss as a young adult, so that's kinda where it all came from.

Um, I had high expectations for myself because I had so much loss, so. I graduated high school. I got married when I was 18. He was in the military. He had a daughter and she was, she had just turned a year, right before we got married. And three months after we got married, she died in a car accident. Oh, I'm sorry to hear that.

Yeah. So it was so hard and devastating for both of us. And then three years later, he died in a car accident. 

[00:14:34] Mike Koelzer, Host: Oh gosh. I'm sorry to 

[00:14:36] Danielle Perrodin, PharmD: hear that. I'm like, yeah. So it kind of explains why I always felt like I need to live for them because they can't, you 

[00:14:45] Mike Koelzer, Host: realize the fragileness of life and there's no time to waste and you gotta be doing what you feel is fulfilling because you're fulfilling some of their hopes and dreams too, that they haven't been able to.

Yeah. Wow. I'm sorry to hear that. None of us should apologize for looking, but it made you look certainly without apologies, 

[00:15:11] Danielle Perrodin, PharmD: right? Like I had a driving force within myself that was stronger than the judgment of other people. 

[00:15:19] Mike Koelzer, Host: Right. So when did you know then that you were probably going to do something in addition to pharmacy?

[00:15:29] Danielle Perrodin, PharmD: Um, so I knew without a shadow of a doubt, when I became a life coach, I never felt more called to do anything. And it didn't matter how much it cost or what it, how long it took, or it was just a feeling that just was, it felt so right and was like so much bigger than myself. Um, 

[00:15:54] Mike Koelzer, Host: and when you did that, you did that with the possibility that you would turn that into.

A moneymaker. I 

[00:16:03] Danielle Perrodin, PharmD: really came to the conclusion. Was that, um, the more money you make, the more people you can help. Yeah. My plan B if I didn't get into pharmacy school was to join the peace Corps and I wish I could have done it. Um, there was a life insurance policy that my husband had, you know, I could have just gone to the Peace Corps, but somehow miraculously, I got into pharmacy school.

Right. And so I think that was just always a calling to help people. And, but definitely, you know, I always felt like, yes, I have to, you know, earn an income like anyone else. And, um,

[00:16:55] Mike Koelzer, Host: A lot of these people are, uh, you know, what's the fire movement, you know, retire early and all the small homes and things like that. And I've got 10 children and I don't have a choice. You know, part of 

[00:17:14] Danielle Perrodin, PharmD: my, 

[00:17:16] Mike Koelzer, Host: part of my God given direction now is that I need to make money to, you know, to feed them or at least seven tenths of them.

I've had three of them gone, but I still got seven at home. And there's no apologies for that. That that's, that money keeps them alive. So you knew that going into life coaching, you were going to use that for something. When was your first move before now? Have a realistic thought outside of pharmacy. 

[00:17:50] Danielle Perrodin, PharmD: So I became, let's see.

So I became certified last February and it was a six month program. But prior to that, I was on my own transformation journey. I had gained 50 pounds. I was depressed. 

[00:18:07] Mike Koelzer, Host: Take it from me. 50 pounds is a waterway. 

[00:18:12] Danielle Perrodin, PharmD: I know, but I'm so short, but it was affecting how I showed up in life. I was missing events.

Um, I had a coworker who was having a wedding. Um, I had nothing to wear because I didn't want to shop. Because I didn't like the way I looked in the mirror. Right. Um, I was buying clothes that were like tents just to hide everything. I went late to the wedding and left early, you know, that kind of thing. But, um, I was depressed because I wasn't, I wasn't doing any hobbies.

I wasn't, you know, fulfilling any passion of mine. I was literally going to work doing the laundry. I had begun isolating myself from friends. Um, I, this was the big kicker for me. Um, I had been asked to give a graduation speech, eighth grade graduation. Um, I had been asked to serve as a friend's wife. It was actually a friend of mine, my neighbor that had raised my daughter practically, you know, she helped raise her.

And so like, I owed so much to heart, but at that point I had gotten so depressed and I didn't want to get, um, I was very, I had some negative thoughts about myself and I didn't want to put myself in uncomfortable circumstances anymore. I just said, I'm just not going to do it. And so, you know, a lot of people will say, just say no, and you know, don't overbook yourself.

Don't overschedule yourself. And just, you know, all those things. And so I was like, I'm just going to start telling people, no, like, I'm just not going to say I'm going to go to the event and I'm just not going to go and do the thing and be, you know, the public guy. But then that felt even worse. I, you know, how many kids I could have impacted from that speech.

Yeah. And you know, the girl who I said, no, I didn't want to be in her wedding. I know that had to hurt 

[00:20:11] Mike Koelzer, Host: her. Right. And the, and the fact is you're not, not doing it because you're overbooked, you're not doing it because of depression and you don't feel like it, and you don't want judgment and all that kind of stuff.

[00:20:25] Danielle Perrodin, PharmD: Right. I was not showing up because I was insecure. Right. And, it was getting worse. So whenever you don't, you know, It's not like you're just maintaining, like it's a spiral down because the more you isolate yourself, the more depressed you get and that kind of thing, you know, you gain more weight and then it's just, it just becomes a spiral.

[00:20:46] Mike Koelzer, Host: Really? It does because I've been through some of that. And frankly, if you're going to gain some weight, it's better for people to see you about every two pounds and let them get used to it, then, then hiding in your house and then coming out, you know, 30 or 50 pounds heavier, you know what I 

[00:21:03] Danielle Perrodin, PharmD: mean? Yeah, no, totally.

What happened to her? 

[00:21:07] Mike Koelzer, Host: You almost feel like, have to breast you're like, Hey, even if I'm depressed, once, once a month, someone just picked me up and just show me around to people so they can, so they can see what I look like. 

[00:21:17] Danielle Perrodin, PharmD: You know, 

[00:21:20] Mike Koelzer, Host: They need to see each other gradually, so they're not shocked. So Danielle, how many years ago, how many years ago was that climax then of you?

What are you talking about? The eighth grade graduation 

[00:21:28] Danielle Perrodin, PharmD: and that kind of stuff. That was about three years. And then I heard a mentor say, you know, why are you living your life for, you know, money possessions? Um, have you fallen into what's called the achievement trap, where you keep thinking, you're going to be happy when, when you have the house, when you have the car, when you have the job.

So I kept thinking, you know, when I have the right job, I'm just going to be happy, I guess. Um, and so he said that, you know, you need to be living a life of significance, a life of fulfillment. That's just, when it kind of just slapped me across the face. And I was like, I'm not like, you know, and then it came to me as, you know, the promise that I made to myself , life is too short.

If I was on my deathbed today, looking back, like, I really couldn't just say I was a pharmacist and a mom, you know, all of those things are great. Right. I wasn't serving. Um, so I think that was a huge part of it. So. What I started doing was I committed to start going live on Facebook once a week and inviting people on the journey with me.

And I started learning the law of attraction, um, the positive, you know, image things, um, just personal development, because that was always a love of mine. Back then also was personal development. 

[00:22:51] Mike Koelzer, Host: I gave you the energy to even have a mentor. Was this mentor a book or was it a, a person or that's 

[00:23:00] Danielle Perrodin, PharmD: a great question.

So what snapped me out of it was whenever I got re-introduced to fashion and beauty. So it was a love of mine that had closed off. And then when I opened it up again, it was like just, I had all of this energy, all of a sudden, 

[00:23:17] Mike Koelzer, Host: Let's say you're overweight, you're depressed. You're, you know, you don't feel like this, this and that.

You have enough in you to say you have a mentor and that's because that mentor was in the fashion industry. 

[00:23:31] Danielle Perrodin, PharmD: Let me explain this. So you're going to laugh at this. So I found myself selling hair, extensions and 

[00:23:37] Mike Koelzer, Host: lashes. You were doing that on the 

[00:23:39] Danielle Perrodin, PharmD: side. I started selling hair extensions and lashes on the side, online, online, and it reignited my passion for the beauty industry.

I started that while I was in pharmacy. 

[00:23:54] Mike Koelzer, Host: But you started that while you were like depressed and not feeling like going out and that kind of stuff, 

[00:23:59] Danielle Perrodin, PharmD: the opportunity was presented to me. And it sparked something in me. It sparked that, um, reignited that, that energy inside that enjoyed doing that. Yeah.

But then I also enjoy connecting with people. And so obviously if I'm selling a product. Now I have to go out and sell it to people, which means I have to get out of my house and start reconnecting with friends. And I was no longer able to just be on social media and hide behind the screen. Now I needed to show up and connect.

And so I slowly started reconnecting with people. 

[00:24:37] Mike Koelzer, Host: If you knew that was going to make you go outside of your house and you had to talk to people and you didn't feel like it and all that, why did you say yes to the lashes and the hair extensions? 

[00:24:48] Danielle Perrodin, PharmD: Because I was excited again and I hadn't felt that in a really long time.

Gotcha. 

[00:24:52] Mike Koelzer, Host: You saw a little bit of it, it raised some excitement. You saw more excitement and so on. And finally that gave you some focus and it kind of made you forget about why you were hiding. 

[00:25:01] Danielle Perrodin, PharmD: Yeah. So it's like whenever you have a goal or whenever you have something all of a sudden I had something to work towards exactly.

Yes. So it just kinda jolted me out of there. And now it's like, oh, I have something that I could work on. Um, and just kinda disrupted the whole. Hamster wheel. Right? And so now I'm wanting to promote these products and I have zero self-esteem. Yeah. And I want to start showing them to people. And that's when I really realized how bad my thoughts about myself were 

[00:25:32] Mike Koelzer, Host: that's when you needed to look to 

[00:25:34] Danielle Perrodin, PharmD: mentors, because I want it to press play and go live.

And I could not for the life of me for three months, I tried to convince myself, you had 

[00:25:43] Mike Koelzer, Host: that struggle where you wanted to do this, but you said I'm in a position where I can, 

[00:25:48] Danielle Perrodin, PharmD: I can not. And so what is keeping me back if I'm such a positive person? Yeah. I had to give 

[00:25:54] Mike Koelzer, Host: up one or the other either. You had to give up the thing that ignited a little fire in you.

You either had to give that up or give up staying in your shell at home. You had to pick one or the other because you couldn't have both 

[00:26:07] Danielle Perrodin, PharmD: not having both. The pain of change was less than the pain of staying the same. Exactly. And so I just put myself out there, it was awful. Don't go back and watch the videos.

They're terrible, but I just showed up and really, and truly the secret to showing up for that was that I showed up as authentic as I could, like I put on zero makeup and I'd do it at like five in the morning when my hair wasn't even brushed. And I would say, Hey, you guys, I haven't brushed my hair yet. It took 90 days for me to actually go live.

And when I went, when I went live, I said that I'm just, you know, I'm inviting you on this journey. I'm going to teach what I'm learning. And so. You know, when you teach something, you learn it on a totally different level. And so I think that's why it really integrated into me. Um, 

[00:27:02] Mike Koelzer, Host: he didn't do any non-line videos before 

[00:27:04] Danielle Perrodin, PharmD: that.

No, definitely no. YouTube. I did a cell phase and that was like growing pains as well. I could not look at the selfie. I was disgusted with it. My first live video was, it was on, um, cause I said, you know, you could either educate, inspire or entertain. So I decided I was going to educate and share a product that I was using that I wasn't selling.

And it was the dollar shave club. I had people watching me right when I was doing it. And it was the scariest thing ever. And I kept thinking, and I think what kept me from doing it for so long was that I was working in a hospital system and there were going to be people. I'll work there.

And one day the physician, that's the chairman of our P and T committee, hopped on. You had someone 

[00:27:56] Mike Koelzer, Host: from work then on there watching you, 

[00:28:00] Danielle Perrodin, PharmD: it was awful. But the greatest thing, what kept me going was I had people from work in other, you know, departments that were saying, keep doing what you're doing. You're helping people.

You're helping me. I helped a nurse in ER, um, quit smoking, helped one lose weight, like just by showing up and sharing what I was learning. And so I kept me going because, you know, anytime you can help someone else, it's like, it takes away the focus of the focus on you and puts it on someone else. Right. I just put it out there and tell them how I felt.

And you know how, even though I'm a pharmacist, making six figures didn't mean that everything was all, you know, roses over here on the side, I shared. My struggles. I shared my past loss. Um, I shared how, um, you know, all of those things, how, you know, even though yes, you have beautiful kids, a great family, they're still, you know, things that you have to work on.

You need to be a whole person. You know, we have all of these different layers of needs that go past our, you know, primary needs. Like we need, um, to do things that we're passionate about. We need to connect with the community. Um, there's just so many things, but I just started sharing that and people started paying attention.

There's two 

[00:29:23] Mike Koelzer, Host: ways that people talk about, you know, making it in quotes and one is fake until you make it, you know, you come online as the expert and say this and that the other way is to show that journey. And it sounds like you took the path of that journey and that was important to bring leaders along out of where they might be in your.

[00:29:45] Danielle Perrodin, PharmD: When I had that coach ask me, what would you do that you love so much you would do for free? Right? Like I knew the reason for the question, the question was that that's where your moneymaker is. That's where, you know, you follow that and you're going to just enjoy it so much that, you know, people throw money at you.

Um, so I knew that I wanted to do less pharmacy. I didn't feel completely fulfilled in it. Um, I love drugs. I love the medication. I love all of that, but doing, you know, order entry or the same meeting, it just felt like everything. I felt like Groundhog day kind of, I really wanted to give her some other logical answer, like a health coach.

But I couldn't deny that day that she asked me that it was a high July day and in Louisiana and I had spent all day, it was my day off helping to fashion a photo shoot. It was a promotion for fashion week. I just kept waiting for someone to call me out and say, you don't belong here. Like you're a scientist and you're not supposed to be here, but like, oh my God, it was just so amazing being in that energy of everything.

That's what I knew. Like I'm just, you know, whatever I could do to get a name, my name at the table. And, um, it turned out that the CEO at fashion week she's actually, she has a biology degree and she was thinking about going to pharmacy school. So then the second year, I, even though I really didn't make any money the first year I was.

You know what I'm going to be a sponsor again, because, um, it's an all-inclusive fashion week, body type skin color. It does not matter. The only thing that matters is that you show up confidently. And so I loved that. It promoted that. And so I just wanted to support it. It was the second year that I had started.

And then the third year I actually convinced the CEO of my hair and lash company to donate lashes to all of the models. So still not making any money with it, but this year coming, I am actually launching as my name. So Danielle paradon, LLC, I just got my LLC. Um, I am announcing myself as a personal style and image consultant.

Um, and in doing that, I. I've coached the CEO before, because she had some stress, obviously it's pretty stressful doing fashion weeks. And so I've coached her and helped her. And since then, she's decided to create what's called the Fashion Institute of Louisiana. So now she's creating a school and she's invited me to be a board member, which, you know, it's kind of insane.

And so, okay. So at this point I'm convinced that this is a real thing that I can pursue. And so I ended up taking another position as director of a behavior health system, because it was Monday, Wednesday, and Friday 12 hour shifts. So now I can work Tuesday and Thursday. I could take private clients, schedule calls on those days and I'll have the weekends off for any, you know, shoots.

But I stole it just still didn't feel right. So I took that position last February, and I decided to step down to PRN in November, which was the scariest thing ever, especially in this day and age of pharmacy, but I had the confidence in myself. Like I know I'm not going to let my children's stuff. Um, I have paid clients.

So I know that w the, the, what I struggle with is because I look for more peers in pharmacy work sometimes instead of looking for parents, um, paid clients, cause my brain is just like, that's guaranteed, that's guaranteed, but really nothing is guaranteed. So we kind of fall into that, um, certainty mindset.

It's comforting when things are certain and pharmacy's just always certain. Um, but I just decided to, uh, take the risk. Bank on myself and so far so good. I haven't had to go out and look for any peers in pharmacy work. It's all come to me. In fact, I'm going to a job after we get off of this later. Um, 

[00:34:24] Mike Koelzer, Host: how many hours are you working a week?

Average PRN. 

[00:34:27] Danielle Perrodin, PharmD: Um, probably about 24 

[00:34:30] Mike Koelzer, Host: and that's the hospital community. 

[00:34:34] Danielle Perrodin, PharmD: It's hospital, inpatient, um, the behavior health, and then also loans. Um, long-term care. So nursing home kind of thing, which they also do hospice and home infusion. 

[00:34:49] Mike Koelzer, Host: And then Danielle, how much don't give me figures, but give me percentages. How much of your income right now is non pharmacy?

What percent? 

[00:35:02] Danielle Perrodin, PharmD: Um, I couldn't tell you the percent, what my goal is to replace, think of it as one day of pharmacy work at a time. Gotcha. So I think, you know, I'm going to get paid this amount of money to show up at a pharmacy. And then I think backwards, how many clients do I need to replace that 

[00:35:21] Mike Koelzer, Host: I got ya?

So what you do in your mind is you say, all right, we're going to, we're going to break this down into days. If I were not to work a day at the pharmacy and I got to do something, I really, really enjoyed how many clients it would take to first replace one day and then maybe two days and three days and so on.

Yes. So if you're working 24 hours a day, you're not necessarily replacing two days. And then 

[00:35:52] Danielle Perrodin, PharmD: 24 hours a week, I mean, 24 

[00:35:53] Mike Koelzer, Host: hours. 

[00:35:56] Danielle Perrodin, PharmD: I mean, technically yes, I'm working 24 hours a day because I am learning, I am cooking and cleaning. Now, the best thing that I did was to go and outsource some of the cleaning, which I had a pharmacist, a male pharmacist.

Tell me ever since I was in pharmacy school, every female pharmacist should hire out. 

[00:36:16] Mike Koelzer, Host: For sure. Exactly. Let me ask this. Have you been able to replace half a day's income yet or not? 

[00:36:25] Danielle Perrodin, PharmD: You mean every week? Every week? Um, so let me see how this causes my clients to pay me upfront usually, and it's like a three or a six month package.

So right now, I would say I'm replacing one day a week because normally I would need to work four days at least. Um, yeah, so it's just been comforting because I didn't really believe that it could work, that I felt. So I went there in November and I thought that was the worst idea ever because it was right before the holidays.

And I was like, um, this might be the worst Christmas ever, but it hasn't been, um, I've had, you know, a client that, um, you know, signed up for three months. She resigned for another three months. Right now. I have a client that, um, you know, she's paying me once a month and she, um, that's one day that she's covering.

So my goal would be to have 10 clients. And I would feel really comfortable. Um, but I don't want to get out of pharmacy, you know, altogether. I do love it and I do enjoy it to some degree, but I just kind of want it to be my side gig. Like I think pharmacy is a pretty good psychic you're comfortable 

[00:37:46] Mike Koelzer, Host: that enough PRN will be there.

That anxiety is not there. That of worrying, like, is this going to go down to maybe only someone needing me eight hours some weeks? Yeah. I would 

[00:37:58] Danielle Perrodin, PharmD: never work that mindset. Right. So as a coach, my mind is pretty clean. You're pretty 

[00:38:06] Mike Koelzer, Host: comfortable. That's going to be coming in. Yeah. So 

[00:38:09] Danielle Perrodin, PharmD: At first it was like, okay, I'm trusting it.

But you know, you still want to see the evidence and have that reassurance, but, um, w my coaching, you have to have the mindset of what you want now. And so that's part of my program. It's called Bihar. Now, because what you want. So if I'm desiring enough PRN pharmacy work to supplement my passion job, I have to be in the mindset of receiving that now.

But if I'm in the scarcity mindset of it's not there and it's not going to be enough, or it's not going to come, that's what I'm going to find and attract. 

[00:38:51] Mike Koelzer, Host: Yeah. Right. Exactly. Just like sitting around the table in your early career and thinking that you were looking too young and so on. 

[00:38:59] Danielle Perrodin, PharmD: Exactly. It's crazy.

It's so simple, but we just aren't taught to think this way. And so since then there was a pharmacist that went on maternity leave. There was one that went on a medical leave. I'm not sure what happened, but another one went on medical leave. So like the work just showed up. And so you never know what it's going to look like.

You just have to be open to receive. Take the next step, and this is kind of crazy, but within the last week I've had two positions offered to me. There were, you know, not solid just yet, but like people reaching out to me, the fashion school, that fashion Institute of Louisiana CEO, she sent me a text saying that as a board member, what position do I want at the school?

And I'm like, what does that even mean? And she sent me a list of president and vice president, director of communications, director of diversity, director of professional staff. And I'm like, is this for real? I was also approached by another, um, person who invited me. I think, how do I explain this? It's so off the wall, I don't even know how to say this.

Um, I was offered a position as a dream curator. Wow. For what is to be the largest health system for community care in Louisiana. Wow. So mindset is everything. What she thinks about you. And so now I may be at the point where I have to decide between working for a fashion Institute or working for a health system, but doing the exact same thing that I love, which is coaching right.

[00:40:55] Mike Koelzer, Host: Crazy. Danielle, listen, I like my guests. They don't have to tell me everything, but when they say they're being truthful, I like them to be truthful. And you said that you would still like to be a pharmacist at times. Are you serious about that? 

[00:41:13] Danielle Perrodin, PharmD: I know. I don't know if I'm just lying to myself or 

[00:41:16] Mike Koelzer, Host: What are you serious about?

Are you lying to me into the, into the, all the listeners? 

[00:41:21] Danielle Perrodin, PharmD: So I know for sure, I don't want to necessarily be the director of a pharmacy just because you, I mean, if that's your passion and that's your dedication, you need to be focused and do a great job. Right. You know, having this other side gig, this was distracting from it.

So I don't feel like I was doing a great job or showing up a hundred percent. Um, I definitely can see myself. Um, you know, I'm not working for a big chain. So to say that I would go put myself out in that front line. Right. Not necessarily, but I love what I do. Um, I do feel like I'm helping people with their health.

There's such a great need. Um, I'm good at what I do. And with the long-term care, um, I'm working with other pharmacists there's technicians. I'm able to have some kind of community, but still use the knowledge that, you know, I have, I'm 

[00:42:13] Mike Koelzer, Host: not buying Danielle. So someone says to you right now, right 

[00:42:18] Danielle Perrodin, PharmD: now.

Yeah. Yeah. This is a great question. It really is. Here's 

[00:42:22] Mike Koelzer, Host: The question five years from now, I'm going to put this into your head five years from now. We've got Danielle's, you know, fashion and you're putting in exactly a 40 hour week and you're loving and you're getting paid handsomely for it. Things are happening and you got people saying, when's your book coming out and all of this stuff that.

Is not far-fetched I'm not saying that you're so let's even take some of that back. Let's say that you're not, let's say someone's not tracking you down for a book. Let's just say your doing what you've created with coaching and with fashion and style and so on. Are you telling me and the world that you would say, all right, let's say you're only going to work 40 hours, or let's say 50 hours.

Let's say you're going to work 50 hours because some of it's your passion and so on. And as your kids start to grow up and things like that, you're telling me that you're going to say, Nope, I'm only going to do 40 hours of this because I'm going to drive to the hospital. I want to put my 10 hours in because I enjoy that.

Oh gosh. Now if that's the truth, fine. But is that the 

[00:43:36] Danielle Perrodin, PharmD: truth? Okay. You're putting me on the hotspot and I'm squirming in my seat because you are completely correct. You know, if I was my own coach right now, I would say that it's just holding onto that old identity. It's uncomfortable to let that go.

That is the last 15 years. That's what I know of myself. And so that's like the security blanket. We know it's certain, you know, if you clock in, you clock out, you get paid. Um, you know, I'm good at it. Like that's why so many people hold onto the profession. That's a 

[00:44:08] Mike Koelzer, Host: great reason in my opinion, to hold onto it.

Because in case you get sick of what you're doing or in case this or that happens, but let's say that it wasn't for financial reasons or fallback financial reasons. What if it was just for identity just to still be in pharmacy or because you like it let's say I had nothing to do about financial security, but it could do with you enjoying it.

You like to keep your feet in it. You like to see patients and so on. If it was for those reasons, fine. If it wasn't for financial reasons or falling back financially, would you still be involved in it? 

[00:44:51] Danielle Perrodin, PharmD: Yeah, that's such a good question. I think if it wasn't for all of the policy and bureaucracy, then I'd probably say yes, but then you add all of that to the table and it makes it not very inviting and, um, as appealing to just show up and, you know, um, do it for the fun of it.

[00:45:12] Mike Koelzer, Host: You could show up and still be known as a pharmacist and put an eight or 10 hours and, you know, live, live in that a little bit still, even if it wasn't for financial reasons, you still might do it because you like it. But even to be in for 10 hours, you've got to have, you've got to have your feet stuck in that red tape.

[00:45:30] Danielle Perrodin, PharmD: You do, you really do. And you know, I support them. My mission is to help, you know, Live happier, healthier, more beautiful lives. So health is a huge part of it. Um, you know, beauty is an inside job. And so I think that's where my mindset is kind of going. I'm studying functional medicine right now, and I'm tired of practicing what they call sick care and, you know, moving towards health care, I think as a coach.

So I'm integrative, um, life coach certified. So I have all of this stress reduction, um, practices. Um, I know how to work on the negative thoughts, you know, the negative environment, all of that portion of it. Um, I know the medication side of it now. I just need to figure out the supplement and all of that.

And I could see myself coaching as a pharmacist, but not necessarily as an institution, like you said, clocking in and clocking out. I think that would get old. Danielle, 

[00:46:25] Mike Koelzer, Host: Tell me the importance of looking good. Period. Tell me the importance of looking good, whatever that means for you, whether it's hairstyle, glasses, weight, clothing, is that worth 

[00:46:42] Danielle Perrodin, PharmD: anything?

Yes, it's worth so much. And it's, you know, there's science that backs it up. It's something that goes in your psyche that, you know, it doesn't matter if Mike thinks I look good. If I think I look good, there's just something that goes in, goes on in your brain. That first of all, allows you to show up.

Allows you to connect with other people. Okay. So it's almost like a check-in. Am I good? I'm good. Now I could show up and serve because otherwise the focus is just on. I don't like my clothes. I don't like my hair. I don't like, you know, I've gained some weight. If I feel like I don't look good, then the focus is all on me.

Some of 

[00:47:27] Mike Koelzer, Host: It is socially you're there, but you're not really there. The focus is still like, how do I look? But then some of it, as we talked earlier is actually not even showing up, you're stuck at 

[00:47:38] Danielle Perrodin, PharmD: home. Right. Um, I have clients that have missed weddings, baby showers, um, you know, all sorts of events. I have a client right now that she just won five awards and she doesn't even want to go.

Um, not long ago, she was nominated for woman of the year. She didn't even want to go. She didn't even want to be present because she was so self, um, insecure with her. Outward appearance. And the thing is that the people that I'm working with, they are coaches, they are leaders, they are making an incredible impact and they could care less what they look like.

They're focused on the other person. But what happens is you can't run from it because eventually you do have to come out and be seen. 

[00:48:27] Mike Koelzer, Host: So the people you're working with are already leaders, and they're saying to you, they don't care how they look. 

[00:48:37] Danielle Perrodin, PharmD: They don't know their style. Oh, they don't.

They're showing up as they think they're supposed to. 

[00:48:44] Mike Koelzer, Host: They know inside that they 

[00:48:45] Danielle Perrodin, PharmD: don't know. I have to share that with them, a 

[00:48:48] Mike Koelzer, Host: breath of fresh air.

[00:48:54] Danielle Perrodin, PharmD: Well, I speak to their problem. Their problem is that they're not showing up to the events or that they're, um, tired of trying to make, spending too much time making decisions on what to wear and not spending time focusing on where their true passion is. It's on their clients. They are nominated for an award and they don't want to show up and accept and receive, um, because they feel insecure.

And the other thing is that they know that they could reach more people on social media. If they had a style that gave the message they were looking at, but they realize that they're not reaching as many people as they could. They have an 

[00:49:34] Mike Koelzer, Host: inkling that if their style was better, they'd be more successful.

[00:49:38] Danielle Perrodin, PharmD: They have an inkling, that style is more important that they would like to accept. They have an inkling 

[00:49:44] Mike Koelzer, Host: that they should probably care more about it, but they really don't. 

[00:49:47] Danielle Perrodin, PharmD: They don't care. And it's gotten this far, so why should I bother? It's kind of the thing. But, um, they realized that it is holding them back in certain areas and, you know, social media and marketing is a huge thing.

Like if you can have a great product or great service, but if no one knows about it, then it's just. 

[00:50:08] Mike Koelzer, Host: All right. Danielle breakdown. So someone comes to you and there's a hundred percent of what you're going to teach them. Right? I'm assuming 95% of it is not how to style their hair and what lipstick they should wear.

I'm assuming you're talking to them 20% about loving their heart that no one can see. And 20% believe in their smile and all that stuff. And I imagine 20% is teaching them how to be more engaging in conversation and talking about the other person and all this stuff. How much is the actual style? 

[00:50:45] Danielle Perrodin, PharmD: Okay.

So this is where I struggle because I know that when they hire me, when I'm done with them, they could wear a paper bag. And they're going to be confident. So it's not as important for this style to even begin with no ice. 

[00:51:00] Mike Koelzer, Host: That's the boat that I'm on. 

[00:51:03] Danielle Perrodin, PharmD: Okay. Let, okay. But no, that's 

[00:51:06] Mike Koelzer, Host: not, that's not true because you and I both know if they went on him with a paper bag onto Facebook, it's not going to be helpful.

So there's something, so I, I know your, the styles, you know, what style is your heart? You know, I know all that stuff. I know. I knew you were going to tell me that 

[00:51:24] Danielle Perrodin, PharmD: how much is actual stock? Okay. So when I have a call, which our calls are normally one hour sections, I try to keep it. 50 50. It kind of depends on where we're at.

So for instance, this past week I've helped style someone's friend's job interview. And obviously we need to figure out what she was going to wear for the job interview. So that was the priority. So, you know, we went through her closet, where she talked about how she could elevate that. And then we had like a shopping trip and then the other client said she has these, she's up for these awards and she needs to wear them, and she doesn't have stuff like that in her closet.

And so obviously we focused on that, but I have, you know, steps, weekly steps. And so what I do is we figure out who she is inside and we try to unlayer all of that. So there is a lot of digging through your brain and your mind and your S your subconscious and that kind of thing. But then there's also physically, I'm going to be in your closet.

So let's open the door. And we're going to go through it. And my PO my process is baby steps with everything to make it hard enough where it's interesting, but easy enough where you don't mind doing it. And so I just walk them through it and we go through their closet and then we try on their clothes and then we go shopping.

If we need, you 

[00:52:42] Mike Koelzer, Host: can have someone then that you dress up to the nines. I don't even know what that term means. What does that mean? Do you know, 

[00:52:49] Danielle Perrodin, PharmD: did you ever hear that before? I heard that, but I don't know what it means. I want to be a 10. My clients are all tens. 

[00:52:57] Mike Koelzer, Host: So you have someone that likes to dress up perfectly.

But I don't believe they're beautiful. You've got other problems going on that you need to get into, right. Besides what they're wearing. So, that's interesting. You see where they are, you challenge them enough. You spend enough time where you need to in different areas. And when they really have a show coming up that night or an award, well, 99% of it's going to be in what color looks good on you.

And we're not, we're not worried about your soul 

[00:53:27] Danielle Perrodin, PharmD: at this point. Yeah. And hopefully they've already done, you know, the background work. 

[00:53:31] Mike Koelzer, Host: Are you with a camera or are you in their homes actually? 

[00:53:34] Danielle Perrodin, PharmD: Um, so I haven't done any at home though. I do have two clients that I could, because they're not four. I have actually gone shopping with one, um, recently, but, um, as far as like the closet clean out, I kind of liked them doing it themselves, 

[00:53:50] Mike Koelzer, Host: but are they carrying their, their laptop and showing you stuff 

[00:53:53] Danielle Perrodin, PharmD: with it?

Yeah. Yes. So they're setting up their computer or their phone and, or they're taking pics, send it to me, but whenever we're on the call, it's FaceTime. Yeah. And so, you know, the very first call, um, you know, um, going through their closet with 'em, we're kind of getting rid of some things and they're showing me, you know, what they like, what they don't like, I'm trying to get an idea with them describing what they're, what they're gravitated to.

So I had a recent client who she had like a few distinct pieces that were very, um, pointed to a very edgy style yet she had a very professional career and that's, you know, how she thought she needed to show up. So she could never find anything to wear with those pieces that she loved, but she would still hold onto them.

And so once we were able to understand what styles she did, like we were able to get rid of some of this stuff that she didn't and then get more that actually look good with that. 

[00:54:52] Mike Koelzer, Host: Yeah. Right, right. Does this extend to. How they're going to walk across the stage or their Facebook background now that they have this new look on their Facebook picture, or is it pretty much the right now, what 

[00:55:07] Danielle Perrodin, PharmD: you look like?

Okay, great question. So one of my recent clients, she flew in from Ohio to Louisiana. Uh, we're doing, uh, she knew I was doing a photo shoot already for my social media and she needed to do one as well. So she said, why don't I just fly out to meet you? And we'll, I'll like piggyback the, so the photo shoot, we'll do the photo shoot at the same time.

And I can set, you know, I styled her for the photo shoot and then it also got pictures of me styling her. And she got social media pictures that, um, show her, you know, doing her work or, um, more of a lifestyle. Yeah. And so, you know, I, we set up, I set up the hair and makeup already had the photographer. We had the place, um, that she was taking the pictures, worked out really well.

Um, so then she left with all of this like 60 photos. So it was a branding and I'm actually working on a branding session where I do all of that in one package so that my clients, they are really, they're not necessarily just starting out. You know, they're not, they're at that point where they're feeling the pain, that's holding us back.

And, you know, I take all of the decision-making from that and just help them get to it really quickly. Right. That way they could just show it up. They could show up more on social media. They could start spreading their message. They could focus on their copy. Um, 

[00:56:35] Mike Koelzer, Host: yeah, they feel good about their picture. They're going to spread 

[00:56:37] Danielle Perrodin, PharmD: it more.

So they like their style. It suits them. It's who they've always been. Yeah, they have, you know, photos that are branded for them. I don't take the photos, but I have photographers that, you know, I can set them up with, um, I'm taking it on the road in September. We're going to be in New York the week before fashion week.

And we're looking for two branding, um, clients that it's a full package. You're going to get coaching. You're going to get the photography. You're going to get, um, the hair and makeup. You're going to get the clothing in an evening, even from a boutique that we're supporting. And this is 

[00:57:12] Mike Koelzer, Host: someone that's probably not necessarily looking for a job.

This might be someone who's already an executive or already they're looking 

[00:57:19] Danielle Perrodin, PharmD: to level up. And they understand the value of showing up as the full package. Yeah, right. And it's just elevated. And so what happens a lot of times, just like I was stuck in that mindset. That's what always held me back.

You know, I had the position, but I didn't like walking into it. If I would have gotten a coach, if I would've gotten a stylist, I could have shown up and just, you know, killed it. 

[00:57:46] Mike Koelzer, Host: Yeah. And a lot of times by them trusting you, it takes that question away in their head of, do I look good or not? They have trust in you.

And then you say, yes, you look good. Well, now this person crosses a stage with confidence and gives a good speech with confidence and does this kind of stuff instead of having that in their mind, 

[00:58:06] Danielle Perrodin, PharmD: and then you have the full, you know, you're put together well. And so people see that and they're like, okay, I kind of trust.

They're a little more. You trust 

[00:58:14] Mike Koelzer, Host: her more, right. That they've taken the time to do that. And that they have confidence in that. What else comes from that then does that affect other areas of their 

[00:58:22] Danielle Perrodin, PharmD: life? Definitely. Um, and I've seen this in my own daughter, um, getting coaching myself and unlayering some of these negative beliefs and thoughts about my, you know, negative body image.

That was all being passed down to my daughter. Today's mother's birthday. She turned 14. Awesome. Yeah. And I see such a difference in her because she would say that she was ugly and I knew she didn't know. She didn't really think that she was ugly. Cause I would see other times that she would, you know, recognize that she has beauty, but I know she got that from me.

And especially through that hard time that I was going through, I would not look at myself in the mirror and I didn't want to, you know, show up or wear clothes. And I'm sure she heard things that I said about myself. Right. And so if I could say anything the most important part is that what you take away from, you know, putting in the time and the energy and the money to invest in yourself, to get the coaching, to focus on your style and your image, it's going to be returned tenfold and your children and in your children's children.

And so you could break that, you know, a curse that we continue as women to, to pass along that self-image. 

[00:59:39] Mike Koelzer, Host: Yeah, that makes sense. I'm kind of the opposite. I think I look good and my kids tell me, I know. 

[00:59:46] Danielle Perrodin, PharmD: Yeah. They just want to keep you honest. 

[00:59:50] Mike Koelzer, Host: You can coach them. 

[00:59:53] Danielle Perrodin, PharmD: Okay. Well, that's not how it works, but I can coach you on how to attract a different experience.

I try to do my husband all the time, so I dress him, but he doesn't like me playing with his mind, 

[01:00:07] Mike Koelzer, Host: his mind. Oh, I thought he said his money. Cause I'm like that my wife wants to buy me all this stuff. I'm like, I don't need that. I got 15 year old shirts that are perfectly fine in the closet, you know? 

[01:00:17] Danielle Perrodin, PharmD: Yeah.

I would like to coach, I would like to coach a man though, for sure. I feel I'd like to address. So I think man would be much easier. They don't have as much drama sometimes. Yeah. Okay. Maybe I'm wrong. 

[01:00:31] Mike Koelzer, Host: Uh, you probably nailed that one. As you progress in this, you're probably better off not even mentioning your pharmacy.

History. Right. Probably. Yeah. I mean, I ain't no genius, but I'm thinking that if I said I'm now a men's style consultant and I used to be a pharmacist or an engineer or an accountant or something like that, they're going to say your style is probably. Back to about average where you should be, if you weren't one of those professions, you know what I'm saying?

And so it just seems to me, when you picture a stereotype of maybe a, a pharmacist or an accountant or an engineer or something, you're picturing someone that maybe is not as stylistic as a real estate agent or attorney or something like that. I don't even know if that's true, but that's just in my mind.

Okay. Not focused on my staff, anybody listening, not focusing on my staff, 

[01:01:28] Danielle Perrodin, PharmD: they're all greatly dressed. Yeah, of course, Dell. I see where you're going with that. And I struggle with that whenever I'm putting myself out there on social media, you know, do I can include that on my pharmacist? What value is that holding?

And, you know, I guess there is some sort of, you know, there's always that, you know, our pharmacists are respected and you know, maybe trustworthy, you know, because if you're giving someone your money, that's part of it. You want to be able to, you know, trust, um, Relationship because you know, there, you can connect with a lot of people on social media, but they may not necessarily trust you to give you your money, but you, right.

Um, pharmacists aren't necessarily top of mind to most stylists. But I think the reason I continue to do it is because I do want to reach out to those pharmacists that are thinking, you know, um, could I do something else? Right. So I connected with a pharmacist. She's a designer. And this was actually before I stepped into this stylist role, um, I was inspired by her because she's a stylist.

I mean, she's a designer. She has her own design line. And in fact, today she messaged me, asking me about a fashion weekend in Atlanta. And so I would hate to lose those connections and where I could lift other, you know, pharmacists up that may want to pursue styling or fashion. 

[01:02:44] Mike Koelzer, Host: Let's say three years from now.

What percent of your clients, your coaching clients do you think might be. Pharmacist's might be 10%? Might it be 

[01:02:53] Danielle Perrodin, PharmD: 50% to say, because you know, who knows then that I might be a, a more of a business coach where I'm, you know, showing them. So just, you know, it's just being a page ahead, a chapter ahead of someone else and showing them how you broke through that.

That's 

[01:03:13] Mike Koelzer, Host: Interesting because you could take the niche. If it was big enough, you want to take the smallest niche. That's the most profitable, let's say, or, you know, it's profitable. So if you can make that niche into pharmacy, if there's enough there, you would probably be, well, maybe be chosen above other non pharmacy style coaches, unless they think, " why do I want someone else in my profession?

Because 

[01:03:40] Danielle Perrodin, PharmD: yeah, no, I totally get it. If 

[01:03:42] Mike Koelzer, Host: You hear the word executive, because you were an executive right in your, in your hospital position, Yeah. If you use a word, executive executives seem to dress nicely, I would say five years from now, what does your life look like? And I'm not talking about kids and husband and that's the most important thing we know, but what does your career look like?

What are you, um, 

[01:04:10] Danielle Perrodin, PharmD: definitely has one-on-one coaching clients. Um, I love working one-on-one, there's just something about that connection. So I would never want to give that up. Um, I see myself hosting more retreats. I had a retreat last March, and that was amazing. So where, um, you know, individuals can come together like-minded and just, you know, build that energy together.

Um, I love the idea of having masterminds, where, you know, people like myself. I could get, you know, more of me in the same room. 

[01:04:45] Mike Koelzer, Host: Is there anything Danielle that you picture yourself scaling? In other words, earlier, I talked about a book or a video series or something. Is there anything that you picture in that place that you are multiplying yourself?

[01:05:01] Danielle Perrodin, PharmD: Yes. I'm always thinking of that because in the big picture, like I said before, the more money you make, the more you can serve. And I would like to free up some of my time and, you know, I would like to maybe not join the peace Corps if I go off and do some mission work and, you know, whatnot. But, um, definitely evergreen courses.

I've thought about doing things like that, where it would be a, you know, a course, maybe on mindset or on styling, that would be like a, you call it a tiny offer where someone, you know, multiple people could buy it. And I do like the idea of group membership. That's the thing right now where, you know, you could have.

I am interested in learning from you. It's just a platform. Um, as far as really scaling it's, you know, as much as I tell my clients to have a big vision, sometimes it's hard to do that. Even for myself. 

[01:05:53] Mike Koelzer, Host: A lot of 

Sometimes people say I follow my passion. It's like, oh, not really. You probably had about 10 passions and one of them seemed to work out and therefore you followed that one and you're getting remunerated for that because you found that's what people needed.

So sometimes it's hard to have those real big visions because you know, it could be multiple. It could be, let's say a book, it could be a fashion show on cable TV. It could be whatever, it could be a lot of things, but you don't know exactly what direction that'll go, unless you sort of have that feeling of what direction that is.

[01:06:33] Danielle Perrodin, PharmD: Yeah. I think the vision is just to get you to start stepping out there and going towards something. And then you, what I love is just like looking for the signs. And so, you know, what are you getting confirmation that you're on the right path and it's not going to look like what you thought it was. 

[01:06:52] Mike Koelzer, Host: You gotta keep your eyes open for those signs.

[01:06:55] Danielle Perrodin, PharmD: I would not have guessed that I would be a style. I felt it. I would have never said, oh, that's what I'm going to do. Yes, exactly. 

[01:07:02] Mike Koelzer, Host: Exactly. So Danielle, what would be a few tips that you would give the average person and we'll pick on pharmacists? No, we're not going to pick on a pharmacist. Let's just say pharmacists, because that's the world that I know.

And some of the world that you still know, but what are my three tips of style and. Heart bologna or believe in yourself. I want, like, today's the day you have to walk across the stage of your workplace. So what are those three tips? 

[01:07:38] Danielle Perrodin, PharmD: I would say, know your body type. You know, you have to address all body types, so know your body type and what looks good on you.

Stop trying to hide what you don't like and emphasize what you do. That's my, the main one that I think, um, make sure you purchase things that fit and periodically make sure that they still fit. What do you mean by not 

[01:07:59] Mike Koelzer, Host: hiding stuff? 

[01:08:02] Danielle Perrodin, PharmD: Don't wear a tent. Don't wear it. So I'll just go back to my own experience.

When I put on extra weight, I couldn't find a shirt that was low enough, long enough. Like I have this one t-shirt that is so long. I'm like, what was I thinking? What was I hiding? I wasn't hiding anything. I was bringing more attention to what I didn't want to see. And so there's such a thing called fabric.

That makes you look even bigger. Fabric, fat fabric, fat, extra fabric that you're hiding underneath. Yeah. So it was like, 

[01:08:34] Mike Koelzer, Host: nobody wears a shirt that long, unless they're trying to hide their behind. 

[01:08:39] Danielle Perrodin, PharmD: So I'm like your own body shape. You have a beautiful body shape. Um, if you have, you know, there could be a full hourglass for women that maybe they still feel like they need to lose some way and they're not comfortable.

So they were really, um, loose clothing, but for an hour o'clock hour glass shaped woman, like you want it to be fitted. You want to accentuate your waist. 

[01:09:04] Mike Koelzer, Host: Let's take in your case, the oversized shirt, what could you have done differently than hiding under that shirt? 

[01:09:15] Danielle Perrodin, PharmD: I could have had, cause I do have a waste even though, you know, Let's be real.

I was trying to hide my rear end. I don't know if you could say that there. I didn't say it. 

[01:09:28] Mike Koelzer, Host: I 

[01:09:28] Danielle Perrodin, PharmD: didn't say you could say that there, but in my mind, that's where all the weight goes first. Now we've got a label. This 

[01:09:35] Mike Koelzer, Host: podcast is explicit because you said rear, right? 

[01:09:40] Danielle Perrodin, PharmD: I don't know. I don't know how to present it in other ways.

So you still have a waste. Yeah. So instead of hiding that, I still had a ways you 

[01:09:49] Mike Koelzer, Host: accentuate the waist with a three inch gold belt or something, 

[01:09:53] Danielle Perrodin, PharmD: right. Have a pretty, um, you know, emblem on my belt. And then also I could wear a jacket that gives a weight on the top that it kind of balances things out. So instead of wearing a super tight, um, I guess not super tight, but say like a thin material.

And so it's like skinny on top and then there's the waist and the hip, you add a jacket. So it kind of balances things out. Shoulder pads. Yeah. Shoulder pads are great. I thought shoulder pads were out. No, they're still in. They're still there. Yeah. They're actually, I probably in the next season going to be even more out right now, puffy sleeves are really big, but not everyone can wear a puff sleeve.

I thought those went out when prince died, everything comes back in don't you know that I guess. So I should have kept all my clothes from the nineties, put us all back in, but that's what it is. It's just balancing things out and I'm not going to go into the Wu stuff, the mine stuff, because there's something there too.

But I know you don't want to talk about that, but, um, yeah, just balancing it out and knowing your body shapes. So for someone who has broad shoulders, a woman, and she has a very small hip, she doesn't want super skinny jeans and a jacket on top that would just look crazy. So you want more of a trouser, you know, looser pants that gives them more with this 

[01:11:19] Mike Koelzer, Host: is if they have a 

small 

[01:11:20] Danielle Perrodin, PharmD: bottom.

Yeah. They have like a straight bottom, small, and then broad shoulders say they're like a swimmer or something, you know, they're like a V shape. You don't want to throw on a jacket and then skinny 

[01:11:32] Mike Koelzer, Host: jeans, I'm a swimmer, but probably more of the shape of a whale. So three tips for the men. 

[01:11:43] Danielle Perrodin, PharmD: Okay. For the men, a male pharmacist.

Now this is like, this is like, this is like having for you other 

[01:11:52] Mike Koelzer, Host: than the one 

[01:11:53] Danielle Perrodin, PharmD: I'm the leader, I'm the leader. Um, I think men can pull out, you know, show their personality, of course, through their ties. If they're wearing a tie or if they're wearing a bow tie, I've seen somewhere bow ties or would their socks, shoes be a big thing.

Um, just knowing your style, you know, And just expressing yourself. So is it fun? Are you having fun then? You'll wear bright colors, maybe silly ties with a meeting. 

[01:12:21] Mike Koelzer, Host: Let's pick on the negative though. What are the negative things you see with guys? What do guys do? Three things wrong when they dress?

[01:12:29] Danielle Perrodin, PharmD: Let's see. I think the main thing that's my pet peeve is, uh, if they're wearing a dress shirt it's like just a slouchy, um, opening, or just kind of like false. Like you want it to be crisp, the dress shirt, the dress shirt, the dress shirt. Yeah. And obviously fit. Like you want it, the limp to hit you, you know, correctly.

You don't want it to be too long. Cause that just looks frumpy. And then obviously too short you look so. Okay. So for men, the main thing is fit. So if you can go to a tailor, a tailor would be your best friend. Yeah. They would be definitely worth the extra money, especially since y'all get so much, um, where in your clothes, if you buy quality clothes, you can wear them and get them tailored, get them fit.

Yeah, 

[01:13:18] Mike Koelzer, Host: man, if they shift, wait to leave to go through a shirt that's too tight or something. That's too big. And we want to find something that's 

[01:13:25] Danielle Perrodin, PharmD: right, right. You don't want the buttons, um, gapping. So when you button it up and if it's too tight it'll gap, you don't want that, but you don't want it too big either, because then you get the fabric flat fat.

What if 

[01:13:36] Mike Koelzer, Host: you pop the button off? Does that count? Then it's a button still being there. 

[01:13:41] Danielle Perrodin, PharmD: Is that like the Hawk I heard or whatever I'm 

[01:13:45] Mike Koelzer, Host: thinking lower down in the abdomen area. 

[01:13:47] Danielle Perrodin, PharmD: I don't know. I think what, man, it's going to be knowing your style, knowing you're VS your shape, your fit with. The pants. Um, you, if you are an oversized male, you don't necessarily want pleated pants.

Those are going to add more volume. But if you're a skinny guy, you may want to plead. 

[01:14:08] Mike Koelzer, Host: Oh, because pleats are almost like hiding. It's like, you're almost saying I'm going to put on more fabric. It's almost like wearing your shirt too long. You're saying I'm going to put more fabric here because I need it. 

[01:14:18] Danielle Perrodin, PharmD: But then it's just like making you look bigger because it puffs out.

Cause it puffs out. Yeah. It's like an opposite mindset kind of thing. Yeah. It's 

[01:14:26] Mike Koelzer, Host: kind of like the opposite. What should men have as a t-shirt and undershirt, if they don't have a tie? 

[01:14:35] Danielle Perrodin, PharmD: I think the v-neck t-shirts work best for men. Really? I do. Unless it's a good quality t-shirt, 

[01:14:44] Mike Koelzer, Host: That's where I think it is because I like wearing a nice white t-shirt with a nice tight band.

But when, when you stretch those bands out, that's when they start looking bad. Yeah. 

[01:15:00] Danielle Perrodin, PharmD: It just sends out a message. Like, what else does he like, this is work like loose frumpy, like a shirt, you know, it's just little things. But 

[01:15:10] Mike Koelzer, Host: I used to say that one time I saw this article and it was, it was some, you know, some pharmacist and they were wondering why their independent pharmacy wasn't doing well.

And there's this picture of this pharmacist with. Big goal, pinky ring and chest hair, you know, flowing out. And that was just the women.

[01:15:35] Danielle Perrodin, PharmD: Oh my God. 

[01:15:36] Mike Koelzer, Host: Danielle, who should reach out to you and how do they reach out to you or at least get to know more of your 

[01:15:45] Danielle Perrodin, PharmD: stuff? Okay. I would love to work with you. If you are a leader that is wanting to elevate your style and get a promotion, or you want to attract more. And impact more people. Um, I would love to speak with you and you can have a free one-on-one call.

Our call. First call is always free for 45 minutes. Um, you'll definitely take away some value just from making the call and you can contact me on LinkedIn at Dr. Danielle paradine. I'm also Dr. Danielle paradine on Instagram and Danielle, just Danielle parenthood on Facebook. Um, I have a website it's Danielle paradine.biz.

I know that's not the easiest thing to spell, so I'm thinking you're going to have it in this children's okay. So yeah, just send me a message. Contact me. I would love to hear your story and what you're working on, and if you're on Instagram and you're a, uh, you know, trying to promote yourself on there, we do have a Facebook group now it's called pharmacist of Instagram and we're trying to promote one another.

So I just wanted to share that. 

[01:16:49] Mike Koelzer, Host: Oh, that's really cool. Yeah. Well, Danielle, thank you for your time. That's really fascinating stuff. It's kind of foreign to me. My wife is very fashionable and I've chosen the opposite of that, but it's really neat hearing, really neat hearing about it and the, and the good it can do for someone.

[01:17:08] Danielle Perrodin, PharmD: Yeah. Thank you so much for having me on. It was fun. 

[01:17:11] Mike Koelzer, Host: Well, thanks, Danielle. I think I might call all the people on your work list on your PRN list and tell them to stop bothering them. Yeah. 

[01:17:20] Danielle Perrodin, PharmD: Oh, I know, right? Oh, it's such a security blanket. Oh, force you into that. I really do believe that pharmacy. Or at the forefront right now, I believe that all of the bad things that are happening to the pharmacy industry and as a whole are positive things.

I think it's what is needed for us to have an awakening, to step into our power, to step into, um, all that we know and all that we can help. Um, right now with the income that we've been used to and the security, I believe that we've been playing small and just, yeah. Staying safe. And so it had to get this bad, this bad for us to step out and try to make a change.

And I think that we can help so many people. I think if you're thinking as a pharmacist to become a coach, think that we are perfectly trained to, we have empathy, we have listening skills. We want to help people so badly. That's why we joined the profession. Um, we have the knowledge to help them. And right now the healthcare system is broken.

There's not enough nurses, there's not enough physicians. And there is a surplus of pharmacists. So I really see a wave talking to a lot of pharmacists doing different things. I see a wave building in the background and I just see it as a really positive thing. To get us out of our comfort zone. 

[01:18:50] Mike Koelzer, Host: Let's just say the wages are going down.

You'll let some people, that's their happy zone. They'll want to be in that regardless of the pay, you'll have some that want to in pharmacy increase their pay. And so they'll be doing innovative things in pharmacy and maybe even not being the number one, maybe the number three in our organization or the number 10 and finding entrepreneurial tendencies to raise their whole company's value or their shifts value.

And hopefully that will pay off. And then there's people that will finally say, you know, I stayed in the pharmacy because it was just too appealing. It was, it was 500% more than I was going to be able to get on my own, doing something totally different. Well, now that may be, it's only. You know, 200% different or 150% different people start saying, well, down that other road, it looks a little bit more appealing.

And if maybe I jumped completely or pretty completely then, uh, that extra, maybe anxiety will force it another 50% or whatever. And I'll be right up there anyways. So 

[01:20:05] Danielle Perrodin, PharmD: exactly. I think it'll, it'll lead more pharmacists to, um, their natural calling or, you know, what they were always meant to do in the first place.

[01:20:13] Mike Koelzer, Host: Yeah. Very true. Well, thank you for your efforts on that, Danielle. 

[01:20:16] Danielle Perrodin, PharmD: You're welcome. Thanks Danielle. Bye bye. Thanks so much.