The Business of Pharmacy Podcast™

The Use of Technology in Marketing with Gareth Shaw

In this podcast episode, Gareth Shaw of Doceree discusses how his company is working to empower Life Science brands to better engage healthcare professionals through digital media and messaging, with a focus on driving meaningful engagement.

In this video, you will learn:
1. How programmatic technology is being used in the life science industry to drive better engagement and more targeted messaging.
2. The potential for programmatic technology to improve outcomes for patients by providing more timely and relevant information to physicians.
3. How programmatic technology can help pharmaceutical companies more effectively use coupons and other promotional materials to drive sales.

Resources:
https://www.doceree.com/us/

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