One of the major challenges in the pharmacy profession is overcoming the fear of "selling" and embracing the mindset that their services are valuable. To overcome this barrier, Thielemeir suggests that pharmacists need to engage in market research to test and validate ideas before launching new programs or services. By engaging with their target audience, pharmacists can gain a better understanding of their patients' needs and struggles, allowing them to tailor their services to meet those needs.
Another critical aspect of the pharmacy profession that needs to be addressed is mental health. Many pharmacists struggle with anxiety, depression, and burnout due to the pressures of their profession. To combat this, pharmacists need to prioritize their mental health, seek support when needed, and set boundaries to balance their personal and professional lives.
The conversation between Koelzer and Thielemeir also highlights the need for pharmacists to embrace technology and entrepreneurship. The healthcare industry is rapidly evolving, and pharmacists need to adapt to keep up with the changing landscape. By utilizing technology such as AI, pharmacists can offer new and innovative services to their patients. Furthermore, by embracing entrepreneurship, pharmacists can create new jobs and forge new paths in the healthcare industry.
In conclusion, the pharmacy profession is undergoing a significant shift in identity, and pharmacists need to adapt to keep up with the changing landscape. By prioritizing mental health, embracing technology and entrepreneurship, and engaging with their patients, pharmacists can redefine their role in the healthcare industry and create a more fulfilling and impactful career. The future of pharmacy is bright, and pharmacists need to embrace the opportunities and challenges that lie ahead to make a positive difference in their profession.
The Business of Pharmacy Podcast™ is an interesting and entertaining weekly podcast discussion on the business of pharmacy. Hosted by Mike Koelzer, an independent pharmacist in Grand Rapids, Michigan, each episode covers a new topic relevant to pharmacists and pharmacy owners. Listen to a new episode every Monday morning.
